Diageo in £17m Festive Drive to ‘Reset’ Spirits Brands in the UK

Diageo in £17m Festive Drive to ‘Reset’ Spirits Brands in the UK

Diageo is returning Johnnie Walker to UK TV screens for the first time in 50 years this Christmas as part of a multimillion marketing strategy to encourage younger drinkers to extend brands such as Baileys and Smirnoff to new drinking occasions. http://www.youtube.com/watch?v=n1xD9d71mMU&feature=youtu.be The drinks maker is unifying upcoming campaigns for top spirits brands Smirnoff, Baileys […]

Festive facts from Mintel for Christmas

As the final countdown to the festive season begins, Mintel gets into the holiday spirit with a variety of festive stats and figures covering the food and drink, health, alcohol, shopping, household and personal care sectors. Food, Spirits and Baking Habits What’s your Christmas tipple? Over a third (36%) of consumers who drink dark spirits […]

Sainsbury’s gear up for the festive frenzy

More than 2,000 of Sainsbury's corporate office workers from all over the UK, will help out their colleagues in their various stores over the busy festive period.

Sainsbury’s gear up for the festive frenzy

Everyone from store support centers, including board members and directors, will be rolling up their sleeves to help keep the shelves fully stocked, as the supermarket gears up for its busiest trading days of the year – Friday 21 to Monday 24 December. The company’s suppliers are also joining in. Over 300 people from 107 […]

New research proves it really is the giving that counts this Christmas

It’s the buying and giving of presents that is officially the moment we look forward to the most at Christmas, according to new research from Sainsbury’s which has revealed that for 54% of Brits gift buying and wrapping is the best bit about Christmas.

New research proves it really is the giving that counts this Christmas

The study by YouGov, commissioned by Sainsbury’s, found that despite recent straightened times, Brits have shifted their spending to ensure they can still celebrate the magic of Christmas. The average spend per child is set to be £104, while one in five parents plan on spending more than £200 on each child. This equates to […]