Viewers are challenged to ‘Make a Bold Move’ in an advertising campaign for McDonald’s Big Flavour Wraps, created by Leo Burnett London. The aim of the campaign is to drive sales of McDonald’s Big Flavour Wraps range by generating excitement for the products – while also introducing a bold new flavour with The Fiery […]
Design studio Greatergood have launched new branding for Japanese superfood brand, Miso Tasty. Speaking about the project Daniel Hinde, Founder of Greatergood, said: “We worked with Japanese superfood Miso Tasty on a rebranding and full packaging range, in order to attract and enter the major retailers and supermarkets. We hero’d founder and chef Bonnie Chung on the front […]
During Pride, only one rainbow truly matters. That’s why Skittles are once again showing their support to the LGBTQ+ community by giving up their famous rainbow so Pride’s rainbow can take centre stage. In their latest campaign from adam&eveDDB, the Mars, Incorporated-own brand will give up their rainbow in a number of different ways […]
KFC has confirmed the Double Down is making its long-awaited return to the menu with an integrated campaign from Mother, Blue 449, Freuds and Iris. The Double Down was heralded as a revolutionary ‘game changer’, the ‘bun-less burger of dreams’ features crispy bacon, melted cheese and barbeque sauce, all sandwiched between two Original Recipe […]
YO! Sushi, the Japanese street food and sushi restaurant, has removed all labels from its High Street Kensington restaurant front, website and social media platforms to celebrate Pride in London and the LGBTQ+ community, in a campaign devised by Fortnight Collective. YO! has listened to its employees and recent research commissioned by Pride in London #PrideMatters which […]
HiPP Organic is thrilled to be introducing its new brand repositioning to the baby food category; ‘Feel HiPP’. The exciting new messaging and positioning from one of the UK’s most loved organic baby food brands, aims to excite and engage parents to ‘Feel HiPP’ throughout their weaning journey; enjoying and embracing every moment they […]
Add another brand celebrating women driving in Saudi Arabia. Burger King is offering a free Whopper sandwich for every woman behind the wheel who goes through its drive-thrus in the kingdom. The fast-food chain isn’t changing the burger, called the WhoppHER, itself—just the wrapper, with an emphasis on the program’s logo and “Celebrating Our […]
Häagen-Dazs marks its first foray into fashion with ‘The House of Häagen-Dazs’ during Berlin Fashion Week in an initiative by creative agency Space. ‘The House of Häagen-Dazs 48 Hour Collection’ will run over the two days of InStyle Lounge (4-5 July) during fashion week and will see the brand challenge young fashion designers to use […]
Ballineen Fine Foods Ltd, which has been producing high quality Irish pork and beef products for the retail and food-service sectors for 25 years, has secured a listing for its Chip Shop Style Irish Sausages in Crispy Batter in over 300 Asda stores. The deal will further extend the product’s reach in the UK, which […]
A cheeky new digital campaign for Organic Valley is making sure you know about ghee, replacing the oils and butters online culinary influencers use with its new signature ghee – or clarified butter. Advertising agency Humanaut is launching the digital campaign to introduce Organic Valley’s Ghee. Because clarified butter is lactose-free, high in fat and […]