GODIVA Chocolatier, the leading premium Belgian chocolate company, announced that it has chosen two new partner agencies to elevate its iconic brand, redefining the consumer experience from purchase to consumption. McCann London and Hill+Knowlton Strategies have been selected for their omni-channel capabilities, global reach, and strategic insights. “Today, consumers expect more from the brands they […]
Leading design agency Mayday London has unveiled a distinctive and memorable new brand identity and packaging design for Hawkers – a healthy, popped snacks brand owned by DDC Foods. The new designs are launching in retailers UK-wide in June 2018. Hawkers was launched in order to meet current market trends for healthy snacks. Unlike the […]
Domino’s Pizza, the largest pizza company in the world based on global retail sales, is saving pizza, one pothole at a time. Cracks, bumps, potholes and other road conditions can put good pizzas at risk after they leave the store. Now Domino’s is hoping to help smooth the ride home for our freshly-made pizzas. Starting […]
A group of growers which together represent the largest market share of UK organic carrots has formed an association to launch a major new promotional initiative. The venture, which is being managed by one of the growers, RB Organic (a division of Produce World), will aim to increase sales and encourage consumption by emphasising the […]
Pearlfisher London creates the brand strategy, architecture and visual identity for natural sports nutrition brand TRIBE. Launched in 2015, TRIBE is a modern lifestyle brand with the mission to change the world of sports nutrition by creating the highest quality, all-natural, performance products for everyday athletes – and bring this community together through a love […]
Grand Central, an independently owned chain of American restaurants, required a refocused brand approach. The brand’s aim was to reflect an independent spirit and a broader menu offering that would encompass the whole of the Americas, to attract more experimental diners. They approached design experts Eat With Your Eyes, to carry out this vision and […]
This summer, Spanish gazpacho brand Alvalle is encouraging us all to ‘Start something with Gazpacho’ as they launch their fresh, delicious and healthy chilled starter in new markets across Europe. Working with independent creative agency RPM, Alvalle has launched a summer 2018 supper club series called Gazpacho Gatherings, where influencers and consumers come together in […]
Italy is probably the last country KFC has entered into in the world. The landscape is competitive – Italian people already have a variety of high quality and fast food available to them, so it needed a strategic and creative market entry approach. Isobar Milan recently won a KFC creative pitch to design a […]
Cornish cheddar cheese brand Davidstow has recently undergone an identity and packaging redesign with the help of strategic brand design agency, BrandOpus. For over 60 years Davidstow Cheddar has been made with exacting care in the Cornish village from which it takes its name. Using only local milk from a dedicated pool of West Country farms […]
The Collaborators have repositioned and redesigned The Reel Fish Co. as a challenger brand within the canned tuna category. With two standard varieties in both one can and three can formats, The Collaborators created an attention grabbing new brand identity and packaging design for Reel Fish, to reflect its mission to re-invigorate the tuna aisle. […]