George Foreman, a leading health grill and staple of family homes and student houses since its launch in the UK over 20 years ago, has unveiled a new proposition for the brand, moving away from its ‘lean mean’ origins to champion the full versatility of the George Foreman Grill. With a £1M ATL investment, George’s […]
Walkers has launched a new TV ad marking 70 years since Leicester butcher Henry Walker first sold potato crisps. The ad consists of a compilation of clips showcasing the fashions of the second half of the 20th century and featuring crisps being consumed in various era-defining contexts. The spot, set to the theme from […]
McCoy’s – the UK’s number one ridged crisp – launches their first radio campaign to promote some of it’s much loved flavours with a twist. Two years after his TV debut, Flavour has finally made it to radio. But he’s more shock-jock than drive-time-smoothie, as we hear him indiscriminately prank-dial the unprepared nation with one […]
In celebration of National Tomato Day on April 6, Hellmann’s made ketchup history by launching its first ketchup ever available to retailers US-wide, Hellmann’s REAL Ketchup Sweetened only with Honey. Hellmann’s believes that real, simple ingredients are all you need to make delicious food, which is why they are thrilled to offer their new ketchup […]
The Serious Bacon Club, the number-one social media platform for bacon lovers, owned by creative agency isobel, launched a new partnership with British bread giant Hovis. In a bespoke campaign created by isobel, The Serious Bread Test follows a Bacon Club member as he checks whether Hovis passes muster when it comes to assembling the […]
Kellogg’s has set up its cereal café concept in Dublin to launch its children’s sports camp. The brand took over Urchin Restaurant on St Stephen’s Green with the Gaelic Athletic Association’s All-Stars Andy Moran, Danny Sutcliffe, Rena Buckley and Niamh Hegarty serving up breakfast to the public. The menu included Kellogg’s cereals topped with berries, […]
BBDO Guerrero showcases a new take on the Snickers “You’re not you when you’re hungry” campaign with the introduction of the Snickers Disorganiser – a premium and special organiser launched alongside the release of Snickers Oats; the newest variant coming to Southeast Asia. Snickers and BBDO Guerrero wanted an interesting way to kick off […]
Parker Williams has created a striking new design and logo for Molto (part of Edita Industries), a range of pre-packed snacks. The design signalled a complete refresh of the brand to help it stand out in an increasingly crowded sector and appeal to a younger fun seeking urban consumer. Edita Industries is a leading FMCG […]
Kerry Foods is moving into the realms of chicken sausages for the first time ever, following extensive consumer insight. Sporting the same delicious home-cooked taste of Richmond, the new chicken variant will hit shelves across the grocery channel from April. Dawn Spencer, Marketing Director for Meats at Kerry Foods, said: “At Richmond we’re all about […]
Domino’s has made both a live and virtual Rube Goldberg machine for a campaign to promote its Piece of the Pie Rewards program, including a mobile game that helps hungry players earn rewards. The ‘Beautifully Easy’ TV spot by Crispin Porter + Bogusky (CP+B) introduces the rewards program with a woman placing a pizza order on […]