Kingsmill launched a new brand platform which celebrates the families of the UK and the role its bread plays in everyday life, with the slogan ‘Loaf’s Good’. Following the news that sliced bread sales are rising for the first time in three years, Kingsmill’s new positioning celebrates contemporary British family life, and the simple pleasure […]
Gourmade is a new ‘frozen from fresh’ ready meal brand about to take frozen foods into the 21st century. Brand owners, Jo and Glenn Devenish, had identified a need for frozen food of exceptional quality and greater variety, that offers guilt-free satisfying meals without the faff. After purchasing a small frozen ready meal company, they […]
The Black Farmer, the creator of award-winning gluten free sausages, is adding a new special edition sausage to his range, in celebration of the upcoming royal wedding. Part of The Black Farmer’s Daughter sub-brand, the celebration sausage features the founder’s mixed-race daughter, Scarlett, offering a “moreish pork sausage with a sweet kiss”. Launching in April […]
Breakfast biscuits brand, belVita, brought some breakfast joy and beautiful music to commuters at Charing Cross station in London as part of its ‘Good Mornings’ campaign. The music came from a bright yellow piano played by a professional pianist. The campaign was created by integrated marketing agency HeyHuman. belVita will be touring train stations across […]
Unilever has created an 18 carat gold-plated jar of Marmite worth £1,500, which will be the top prize in an augmented reality treasure hunt competition. The brand has teamed up with AR treasure hunt app Snatch, which it bought a stake in this time last year, to launch the free-to-play smartphone game. Participants can […]
To drive awareness of its gourmet Signature Collection range, McDonald’s UK has signed a deal to become the 2018 broadcast sponsor of ITV’s Rugby Six Nations coverage. The partnership, brokered by ITV and OMD UK, starts on 4th February and includes sponsorship of all ITV’s broadcasts of England, Ireland and Italy home games. It covers […]
This campaign created by BlackSheep.Works for Kashmir’s free-range eggs brand, Free Hen’s Fresh Eggs, pitches the humble egg against the conventional foods and beverages considered to be healthy, nutritious or filling. It creatively explains how free-range eggs are actually healthier, more nutritious and satiating, by using visual juxtapositions and interesting findings from scientific studies. Credits: […]
Wendy’s isn’t pulling any punches in its Super Bowl ad in 2018, which calls out rival McDonald’s use of frozen beef in its burgers. Wendy’s has long touted its use of “fresh, never frozen” beef in its own fare, a selling point that was the subject of its Super Bowl ad last year. Now, the […]
Mystery Ltd. was approached by candy entrepreneurs, Anna and Josefin Nilsson to help them create the name, brand identity and packaging for a new brand of organic confectionery. Swedish sisters Anna and Josefin love to eat sweets! Living and studying in London, they started craving the pick and mix varieties of home. Their regular trips […]
Anthem Worldwide, the global creative agency has partnered with McVitie’s owner, pladis group to redesign the Jaffa Cakes range. 2,000 Jaffa Cakes are produced every minute in the UK, 46 for every household in the country each year. With the revision of all Jaffa Cakes product formats in 2017 to better meet consumer demand, as […]