Mars Inc. Hatch New Easter Campaign to Celebrate Return of Galaxy Golden Eggs

Mars Inc. Hatch New Easter Campaign to Celebrate Return of Galaxy Golden Eggs

To celebrate Galaxy Golden Eggs’ second year in market, Mars Chocolate UK has created a series of short films to highlight the product in the run up to Easter. Taking inspiration from the Easter season and Galaxy’s effortless elegance, the films fuse the beautiful aesthetic of high fashion advertising with the adorable and quintessentially Easter […]

Magnum Invites You to a Beautiful Gay Wedding in Ad by LOLA MullenLowe

Magnum Invites You to a Beautiful Gay Wedding in Ad by LOLA MullenLowe

Unilever ice cream brand Magnum features a stylish gay wedding in its latest spot, and introduces a new tagline: “Pleasure is diverse.” The ad, directed by Martin Werner of Bacon for Madrid agency Lola Mullen Lowe, sees the glowing bride walking up the aisle to meet her intended, another beautiful woman. It’s charmingly romantic and […]

Pulsin Dances to the Natural Rhythm of Life with a Bold New Look by The Space Creative

Pulsin Dances to the Natural Rhythm of Life with a Bold New Look by The Space Creative

Pulsin, the makers of healthy snacks and protein powders, will unveil their new look in April at the Natural & Organic Products Europe show to coincide with their 10-year anniversary. As part of the project The Space Creative also developed a new brand strategy. “Pulsin’s products deliver sustained, balanced energy throughout the day and contain […]

VectorB//McCann Unveil New Campaign that Promotes Different Benefits of Bimbo Bread’s Portfolio

VectorB//McCann Unveil New Campaign that Promotes Different Benefits of Bimbo Bread’s Portfolio

Bimbo is the largest Mexican bakery in the world and within the portfolio of products, there are different bread specialties, each serving a specific benefit. Created by VectorB//McCann Mexico, the dedicated agency to the advertiser, the campaign named “Slice by Slice” shows a series of graphic pieces with a visual resource communicating the action and […]

Fall Head Over Heels with this Truffaut-Inspired Intermarché Ad

Fall Head Over Heels with this Truffaut-Inspired Intermarché Ad

With its new campaign, which has been created by French agency Romance, Intermarché has turned the heads of two million French people in just 24 hours. Shot like a Truffaut or Lelouch movie with the song “L’amour l’amour l’amour“ by Marcel Mouloudji, Intermarché tells the story of a young man who finds a good reason […]

Ferrero Introduces New Piña Colada Tic Tac Mixers

Ferrero Introduces New Piña Colada Tic Tac Mixers

The Tic Tac brand, known for its iconic-shaped mints and unique packaging, is launching Piña Colada flavour Tic Tac Mixers mints. The Piña Colada flavour is the newest addition to the Tic Tac Mixers family of products, which includes Cherry Cola flavour and Peach Lemonade flavour mints. The new Piña Colada flavour Tic Tac Mixers […]

Quorn Packs Meat-Free Category Full of Flavour, with Aspirational New Design by Bulletproof

Quorn Packs Meat-Free Category Full of Flavour, with Aspirational New Design by Bulletproof

Strategic brand and packaging design agency Bulletproof has created a new global brand identity and packaging design for meat-free brand Quorn as part of a £10m relaunch. Bulletproof was appointed to the project in August 2016 by brand owner Quorn Foods. Founded in 1985, Quorn has grown to be the leading meat-free brand in the […]

Hellmann’s Unveil New ‘Authentic and Natural’ Brand Identity and Positioning

Hellmann’s Unveil New ‘Authentic and Natural’ Brand Identity and Positioning

Hellmann’s mayonnaise has updated it brand positioning and identity to reflect a more ‘natural’ direction as consumers continue to look or products that are natural and sustainably sourced. Supported by a £7m marketing campaign, the brand relaunch will see a new pack design roll out across its full mayonnaise portfolio, featuring a more contemporary, “deli-inspired […]

Bertolli Launches New “Sensations Lemon & Chilli” to Excite Busy Foodies

Bertolli Launches New “Sensations Lemon & Chilli” to Excite Busy Foodies

Bertolli have launched new Bertolli with butter & olive oil infused with Lemon & Chilli flavour, to excite the avid home-cook and encourage versatile cooking in a convenient way. Seeing an opportunity in the market to introduce a premium food product for the ever-busy consumer, Bertolli have launched a new Italian inspired, flavour infused blend […]