This week Razorfish launch an immersive and fast-paced game called the ‘Super Spice Dash’ to celebrate the launch of the new Spicy Chicken McBites, part of the Little Tasters menu. The game is a viral, fun and sharable adventure starring the Spicy Chicken McBites. Played from a chase-camera, third-person perspective, the game runs endlessly allowing […]
When it comes to holiday traditions, everyone has their favorites – from Thanksgiving football to ugly sweater parties or family desserts. According to a recent survey commissioned by Pringles, Americans value listening to holiday tunes, taking family holiday photos and caroling most, with Black Friday shopping being their least favorite tradition. This season, Pringles is […]
HP Sauce has teamed with Movember for the third year running, with the launch of special packaging which reads ‘Saluting Mo Bros this Movember’. HP Sauce’s collaboration with Movember will also be supported via challenges and competitions on the HP Facebook page. For the first time, the campaign will be extended to see the HP […]
Weetabix has launched a campaign starring Jack Wilshere, the Arsenal and England footballer, Rebecca Adlington, the double Olympic gold medallist swimmer, and Jason Kenny, the triple Olympic gold medal-winning track cyclist. The campaign will include three online documentaries featuring Wilshere, Adlington and Kenny’s mothers talking about how important eating healthily was when the sports stars […]
To get people to sample Anthon Berg’s chocolate, the creatives at Robert/Boisen & Like-minded, Copenhagen have set up a booth at the Copenhagen Airport. Passengers would scan their boarding pass at a machine, and it would then use data from SeatGuru to determine if the passenger had one of the best or lousiest seats on […]
Pan-European creative consultancy DECIDE. were briefed by Penn State to create a limited edition Halloween pack for their Pretzels. Grant Marshall, Creative Director at DECIDE. said, “DECIDE. has created a unique proposition for Halloween whilst still allowing the pack to sit comfortably within the visual territory of the core range”. The seasonal pack was designed as […]
Household favourite cereal brand Kellogg’s Krave have released the latest video in their Time 2 Melt campaign. ‘Iron’ is the latest instalment in the online branded content series created by global digital marketing agency Isobar and shot and produced by boutique production and post-production company Motion Picture House. In the series of videos, which began […]
Tesco is cutting the buy-one-get-one-free (bogof) promotions on its bagged salads after finding that 68% of them end up being wasted by consumers. The supermarket said the move is a first in response to its own research into food waste, which tracked 25 of its bestselling products to better understand where food waste occurs from […]
Pizza Hut is bringing its analytics and mobile platforms closer together to hone its Customer relationship management (CRM) strategy and drive online sales through personalised offers. The company, which was spun off from its restaurant arm last year, is planning to beef up its CRM offering at the start of 2014 with updates to its […]
Managing director of ‘Cakehead Loves’, Miss Cakehead, created a phenomenal edible landscape with her team of food artists that included a life-sized, rainbow-filled unicorn. The completely edible and fantastical wildlife landscape included frog-shaped cookies, a meringue-covered teepee, honeycomb beehives, pastry butterflies, a milk fountain, and chocolate cookie soil with carrots made of carrot cake. The […]