Pearlfisher Designs Brand Identity for Manomasa

Pearlfisher Designs Brand Identity for Manomasa

Pearlfisher has designed the brand strategy, name, tone of voice, brand identity and packaging for Manomasa, the new tortilla chip brand from All Good. Pearlfisher was tasked with moving away from Mexican clichés and the brash, artificial world of party snacks and has created a bold, characterful celebration of the ‘real’ Tortilla chip. The product range pays homage […]

Chocolate Energems Set To ‘Energize’ Charlotte

Chocolate Energems Set To ‘Energize’ Charlotte

Charlotte, North Carolina has been selected as the official city to unveil the next generation of energy supplements. Energems, a great-tasting new “energy bite” made with real milk chocolate is set to satisfy consumers who want an alternative to bitter, sticky, liquid energy products. “Our research showed that people were searching for an energy product […]

FAGE UK Launch FRUYO Yoghurt

FAGE UK Launch FRUYO Yoghurt

FAGE UK has announced it is to launch a new gourmet natural yoghurt brand which will hit supermarkets from mid-March. FRUYO yoghurt comprises exceptionally thick, fat-free Greek yoghurt, combined with refreshing real fruit pieces. This is the first NPD that FAGE UK has launched since its TOTAL 0% Greek Yoghurt split pot range in February […]

Wrigley Launches Caffeinated Chewing Gum

Wrigley Launches Caffeinated Chewing Gum

One of the world’s largest chewing gum companies, Wrigley, has added some ‘oomph’ into its products—as an alternative to traditional caffeinated beverages, such as coffee, tea and energy drinks. The gum called ‘Alert Energy Caffeine Gum’ contains 40 milligrams of caffeine, about half the caffeine content found in a small cup of coffee. Described as […]

Sal’s Pizza Freshens Up with Rebrand

Sal’s Pizza Freshens Up with Rebrand

In 1990, Sal Lupoli opened his first Sal’s Pizza location in Salem, NH, in an 800-square-foot storefront along with his brother Nick. The brand became legendary for both quality and being the home of the Sal’s 19″, 3 lb. pizza. Some twenty-three years later the Sal’s Pizza brand has grown to over 36 corporate and […]

4/11 Declared National “Read Your Labels Day” by Citizens for Health

4/11 Declared National “Read Your Labels Day” by Citizens for Health

To empower Americans to ‘get the 411’ on what’s in the foods and beverages they’re consuming, April 11, 2013 (4/11) has been declared “Read Your Labels Day” by Citizens for Health, one of the country’s oldest and most respected consumer advocacy groups. Families are encouraged to read the labels on products in their kitchen pantries […]

PEEPS Mark 60 Years by Expressing PEEPSonality With New TVC

This Easter, Marshmallow PEEPS Brand Candies are leaving the nest with their first live-action commercial to be run on TV and via social media. This is PEEPS’ first TV campaign in over ten years and is the brand’s first commercial to kick off an ongoing, year-round TV campaign. In March, PEEPS will present the “Brothers” […]

Whole Foods Market commits to full GMO transparency

Whole Foods Market commits to full GMO transparency

Whole Foods Market announced at Natural Products Expo West that, by 2018, all products in its U.S. and Canadian stores must be labeled to indicate whether they contain genetically modified organisms (GMOs). It is the first national grocery chain to set a deadline for full GMO transparency. “We are putting a stake in the ground […]