Grown-up fans of Lucky Charms, the cereal that has appealed to kids and adults for nearly five decades, can experience the “Chase for the Charms” like never before for a chance to enter to win $10,000 in gold! Beginning St. Patrick’s Day, grown-up cereal lovers can download the free “Chase for the Charms” app and […]
Pearlfisher has designed the brand strategy, name, tone of voice, brand identity and packaging for Manomasa, the new tortilla chip brand from All Good. Pearlfisher was tasked with moving away from Mexican clichés and the brash, artificial world of party snacks and has created a bold, characterful celebration of the ‘real’ Tortilla chip. The product range pays homage […]
Charlotte, North Carolina has been selected as the official city to unveil the next generation of energy supplements. Energems, a great-tasting new “energy bite” made with real milk chocolate is set to satisfy consumers who want an alternative to bitter, sticky, liquid energy products. “Our research showed that people were searching for an energy product […]
FAGE UK has announced it is to launch a new gourmet natural yoghurt brand which will hit supermarkets from mid-March. FRUYO yoghurt comprises exceptionally thick, fat-free Greek yoghurt, combined with refreshing real fruit pieces. This is the first NPD that FAGE UK has launched since its TOTAL 0% Greek Yoghurt split pot range in February […]
One of the world’s largest chewing gum companies, Wrigley, has added some ‘oomph’ into its products—as an alternative to traditional caffeinated beverages, such as coffee, tea and energy drinks. The gum called ‘Alert Energy Caffeine Gum’ contains 40 milligrams of caffeine, about half the caffeine content found in a small cup of coffee. Described as […]
In 1990, Sal Lupoli opened his first Sal’s Pizza location in Salem, NH, in an 800-square-foot storefront along with his brother Nick. The brand became legendary for both quality and being the home of the Sal’s 19″, 3 lb. pizza. Some twenty-three years later the Sal’s Pizza brand has grown to over 36 corporate and […]
One of UK’s leading oatcake brand, Nairn’s Oatcakes, has launched a ‘Gluten Free Easy Porridge’ – the first ‘free from’ instant porridge pot on the market. This new product from Nairn’s is ideal for those in search of a hot, gluten free breakfast option and is easily portable, meaning it can be enjoyed on the […]
To empower Americans to ‘get the 411’ on what’s in the foods and beverages they’re consuming, April 11, 2013 (4/11) has been declared “Read Your Labels Day” by Citizens for Health, one of the country’s oldest and most respected consumer advocacy groups. Families are encouraged to read the labels on products in their kitchen pantries […]
This Easter, Marshmallow PEEPS Brand Candies are leaving the nest with their first live-action commercial to be run on TV and via social media. This is PEEPS’ first TV campaign in over ten years and is the brand’s first commercial to kick off an ongoing, year-round TV campaign. In March, PEEPS will present the “Brothers” […]
Whole Foods Market announced at Natural Products Expo West that, by 2018, all products in its U.S. and Canadian stores must be labeled to indicate whether they contain genetically modified organisms (GMOs). It is the first national grocery chain to set a deadline for full GMO transparency. “We are putting a stake in the ground […]