A Coalition of the UK’s leading food companies, in consultation with WRAP, IGD and WWF-UK, has come together to establish a unified standard for product carbon footprinting in the grocery industry. The BRC Mondra Coalition will leverage break-through technology to scale this standard and provide the means to monitor, improve and communicate the environmental performance […]
Ever since McDonald’s created the Big Mac in 1967 the burger has had an economic index named after itself, a museum dedicated to its history and in Sweden people order a Big Mac every third second. Despite its celebrity status, Big Mac has been lacking something most icons have – an autograph! Therefore, McDonald’s Sweden […]
Artisanal Lebanese nut company Castania has been given the elevated packaging and brand design system it needs to enter premium global markets, courtesy of London-based brand acceleration agency bluemarlin. The new packaging and brand identity means Castania, a multigenerational family-run business from Beirut, now stands apart from mass-market competitors such as KP and Planters. It […]
As a general rule of thumb, breads are often pigeonholed as tasty but unwelcome carb generators, a rather lop-sided opinion of this popular mealtime staple, which if eaten sensibly can be a discerning yet versatile ‘energy essential’ packed with beneficial fibre, iron & calcium. This is one key reason why Gold Standard Nutrition, a business […]
Karl Fazer chocolate is loved by many in Finland, and one of its most distinctive features is its blue colour. December 6th marks the 106th Independence Day of Finland and to honour the approaching milestone Karl Fazer chose to highlight “Blue Moment” in the creative execution. With a minimalistic front-page ad, the brand trusts its […]
Metsä Board collaborated with industry leaders to re-design a favorite of the frozen food aisle: ice cream cone packaging. The team looked into different stages of the value chain, ranging from material production, to ink usage and logistics. The result is a packaging with a significantly lower climate impact. The team of design, printing and […]
This month Strong Roots, pioneers in plant-based frozen food, will be bringing a brand new chips product into the fold; Crispy Crinkle Fries. An extension of the brand’s growing frozen chip and potato range, the latest launch follows the success of the Strong Roots Crispy Skinny Fries, which are now the brand’s second largest and fastest […]
Burger King UK aims to cut through the busiest time of year by subverting two of the biggest festive traditions, in its latest campaign – ‘Hijacking Christmas’ – from BBH. Leaving the magical moments to other brands, Burger King’s ‘hijack’ takes on two of the biggest icons of the season: Santa Claus and the Christmas […]
As the pet sector booms and own-brand leaves behind its budget connotations, Asda has relaunched its pet food ranges – Hero for dogs, Tiger for cats – with a bold, playful look and feel. The retailer enlisted branding, design and communications agency STORMBRANDS to refresh and modernise its pet brand offerings in the face of increasing competition, […]
Quality Street and footballing legend John Barnes, have teamed up for the ultimate Christmas collab – creating a rap music video to celebrate the brand’s recyclable paper wrappers. Barnes is not only one of the country’s best-loved footballers, but also a rapping icon thanks to his cameo appearance in the 1990 England World Cup song, […]