Millions of families will be able to increase their intake of important nutrients in the morning as Nestlé improves some of its most popular breakfast cereals. Cereal Partners Worldwide (CPW), Nestlé’s 50/50 joint venture with General Mills, has committed to reducing the sugar content of 20 Nestlé breakfast cereal brands popular with children and teenagers […]
Justin King, Chief Executive of Sainsbury’s, today called on the food industry to move to universal front of pack nutritional labelling combining multiple traffic lights (MTLs) and Guideline Daily Amounts (GDAs). Speaking at the industry’s Annual IGD Convention, he announced Sainsbury’s will be making a decisive move designed to encourage both food retailers and manufacturers […]
A research symposium in China, supported by Nestlé, will examine how specific nutrients might be used to address cardiovascular disease. The event, organised by the Nestlé Research Centre in Beijing and the Chinese Society of Cardiology, will bring international experts together to discuss how focused nutrition research could help to tackle problems like high cholesterol […]
Cow & Gate, the iconic baby feeding brand, today announces the launch of its new advertising campaign, spearheaded by a category defining TV ad, ‘Supergroup’. The campaign and strategy is devised by BETC London. The campaign launches the brand’s point of view that, beyond developmental milestones, what matters most about the early years is the […]
After a successful launch period, GreenVale Farm Fresh potatoes, the first branded product from Greenvale AP, one of the UK’s leading potato suppliers, has increased its distribution and is now available nationally in over 600 Tesco stores. The brand has also been listed in 15 Booths stores in the North West. The increased distribution comes […]
Bannisters’ Farm, the Yorkshire based family brand, is expanding its range of British sourced frozen ready baked potatoes with the launch of Bannisters’ Farm Littl’uns. This box of six Small Baked Jacket Potatoes is perfect for children and people with smaller appetites but who still want the just baked taste and convenience of the larger […]
Nektar Naturals announced the launch of Nektar Honey Crystals in 41 Whole Foods Markets in the Mid-Atlantic region including stores in DC, KY, MD, NJ, OH, PA, and VA. Nektar Honey Crystals are a 100% all-natural granulated honey product available in convenient packets. Nektar Honey Crystals provide the taste and benefits of traditional honey, but […]
Coming on the heels of the popular Android Jelly Belly Jar live wallpaper, Jelly Belly Candy Company announced today a free mobile app for iPhone loaded with Jelly Belly Recipes, tips and fun facts. The Jelly Belly Recipe app shakes up flavors into delicious pairings of Jelly Belly jelly beans known to candy fans as […]
The internal fight between the parent and the shopper A new global study into shopping behaviour has for the first time identified a paradox in the way parents shop for baby food and toys. When it comes to shopping for baby food and toys, parents suffer from a range of highly conflicting psychological impulses: highly […]
Nestlé UK has partnered with PhunkyFoods, an award-winning independent curriculum-based healthy eating and activity programme, on a new Healthy Kids Programme, which will reach 76,000 children between 2012 and 2015. Through the Nestlé UK Healthy Kids Network, Nestlé will support PhunkyFoods with £820,000 on an ambitious new three-year initiative – helping to expand PhunkyFoods’ reach […]