A report carried out by The Waste and Resources Action Programme (WRAP) shows that UK households are wasting 4.5m tonnes of food that could be eaten every single year. This waste is having a detrimental effect on the environment and entrepreneurs, James Simpson and Paul Barthorpe, are on a mission to combat this global issue […]
Enhanced vegan recipe prompts release of Vegan Coconut, Pistachio and Almond
Following unprecedented rise in demand, natural whole food shake brand, Purition, is expanding its vegan range – incorporating three much-loved flavours: Vegan Coconut, Vegan Pistachio and Vegan Almond (£22.95 for 500g pack, or £2.49 for 40g sachet). The new flavours, available at purition.co.uk and various health food retailers, follows a slight recipe revamp, whereby Purition […]
Today sees the launch of three exciting new Domino’s idents for All4. As the platform sponsor, the shorts will raise awareness of this new partnership, while spotlighting two brands which combine for the perfect night in. Created by VCCP, the ‘Joy + Missing Out’ spots are immersive, mixed media films which combine a live action […]
The FAB Awards provided a bit of much needed cheer this week with the 22nd Edition of their Awards streamed “online” due to the Covid situation. The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 22nd FAB Awards! FAB […]
Global creative brand agency BrandOpus have partnered with the UK’s number one micro-snacking brand Rustlers to define a new brand strategy and visual identity, which will be launching across the UK this month. The rebrand is in response to Rustler’s ambition to grow market share and expand into new categories. Adrian Lawlor, Marketing & Business Development […]
Kallø, the leading rice cake brand owned by Wessanen UK, is set to launch an innovative range of lentil and pea veggie cakes in two delicious flavours: Beetroot and Spinach & Pesto. As part of Kallø’s commitment to healthier snacking and offering plant-based alternatives, the new veggie cakes are low in fat and calories, high […]
With sudden lockdowns across the World, cities, restaurants and roads have emptied – but kitchens have never been fuller. In this extraordinary time, Maggi’s raison d’être ‘Cook the difference’ takes on even more meaning in the eyes and dining rooms of those confined. In a moving manifesto that toes the line between being inspirational and […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 22nd edition of their awards programme, which is focused entirely on work done for Food and Beverage brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes […]
Meridian, best known for their range of nut butters, has partnered with independent strategic brand design agency, Bulletproof to rekindle the popular brand – inspiring a new Sensory Brand World that heroes the brand’s positive ethical stance. Bulletproof was appointed to the project in July 2019. Meridian challenged Bulletproof to first reposition the brand in line with their values, followed by re-imagining […]
The natural food company is helping to feed NHS staff and vulnerable people
B-Corp certified, natural food company, Wessanen UK, is working with Fareshare UK and NHS Trusts to donate over £70,000 worth of healthy food and drink from its leading brands; Clipper Teas, Kallo, Whole Earth and Mrs Crimble’s. Through long-standing food redistribution partner, Fareshare, Wessanen UK has donated to 13 areas across the UK including London, […]