Business Challenge Lindt is a truly iconic brand, known the world over as a byword for quality in the art of chocolate making. Their long history has been marked by milestones of innovation that have changed the face of confectionary – from the creation of Lindor in 1949 to Excellence in 1989. The Master Chocolatiers […]
Better Nature, the UK’s leading tempeh brand, has launched a Seedrs crowdfund as part of a £1m+ fundraising push to drive mainstream retail growth for its tempeh range across the UK and Europe. The raise, which opens to the public today, is looking for investors who share the brand’s vision to help people live healthier […]
New brand created in collaboration with secondary school pupils Despite efforts from chefs like Jamie Oliver and Henry Dimbleby’s School Food Plan, school caterers are facing exceptionally difficult challenges when it comes to feeding secondary school pupils, from rising food and energy costs to shortages and substitutions in the supply chain – with serious consequences. […]
With more people than ever keen to boost their immunity naturally by embracing foods and drinks with a nutritionally dense footprint, it was perhaps no surprise that this year’s Nourish awards would be the biggest and best yet; extending its reach far beyond its core Nourish awards to include this year bespoke Kids’ products, supplements […]
Heinz debuts new ketchup-based pasta sauce with provocative campaign, sparking controversy among pasta lovers, developed in partnership with Wunderman Thompson Spain. Italians look away now. Ketchup on pasta is a culinary debate that polarises social media like no other. It only felt right that Heinz, creators of the world’s most famous ketchup, and of a […]
The fastest growing meat-free brand* and certified B-Corp BOL continues to innovate their portfolio with the launch of four brand new products this autumn. First to land in Sainsbury’s from 13th September followed by a launch in Ocado will be BOL Foods’ Gut Loving Power Soup – Smoky Tomato & White Bean. Combining unrivalled health […]
Deeply® aims to shake up gut health category with new daily prebiotic food. Family (& friends) are the branding partners and co-investors behind a category-defining new product launch under the Deeply Foods® brand. Working together with a team of industry experts in the natural food sector, Deeply® has created a first to market prebiotic fibre […]
Multi-Channel Ad Campaign Launched Six months on from its successful brand refresh, Nomadic is launching a multi-channel advertising campaign, entitled ‘Ready When You Are’ – a nod to the company’s range of nourishing convenience products and the busy, hardworking, people who consume them. Using Nomadic’s now ‘signature’ chevrons, the campaign reflects the dynamism of its […]
Doritos and their UK agency VCCP London are today launching their largest ever integrated campaign for Doritos Dippers. Kicking off with an ‘unBRIElievable’ stunt to celebrate National Guacamole Day (September 16th) which is a key ingredient of any bowl of Next Level Nachos, the campaign marks the first piece of work created with VCCP including […]
McDonald’s latest campaign celebrates the irresistible joy of the shared order moment. Anchored around a hyperbolic, fast-paced 60” film directed by Ninian Doff, it highlights how one family’s McDelivery order ends up spreading excitedly across an entire block of flats. In the film, we see each neighbour confidently fire off their orders without even looking […]