Karl Fazer chocolate is loved by many in Finland, and one of its most distinctive features is its blue colour. December 6th marks the 106th Independence Day of Finland and to honour the approaching milestone Karl Fazer chose to highlight “Blue Moment” in the creative execution. With a minimalistic front-page ad, the brand trusts its […]
Metsä Board collaborated with industry leaders to re-design a favorite of the frozen food aisle: ice cream cone packaging. The team looked into different stages of the value chain, ranging from material production, to ink usage and logistics. The result is a packaging with a significantly lower climate impact. The team of design, printing and […]
This month Strong Roots, pioneers in plant-based frozen food, will be bringing a brand new chips product into the fold; Crispy Crinkle Fries. An extension of the brand’s growing frozen chip and potato range, the latest launch follows the success of the Strong Roots Crispy Skinny Fries, which are now the brand’s second largest and fastest […]
Burger King UK aims to cut through the busiest time of year by subverting two of the biggest festive traditions, in its latest campaign – ‘Hijacking Christmas’ – from BBH. Leaving the magical moments to other brands, Burger King’s ‘hijack’ takes on two of the biggest icons of the season: Santa Claus and the Christmas […]
As the pet sector booms and own-brand leaves behind its budget connotations, Asda has relaunched its pet food ranges – Hero for dogs, Tiger for cats – with a bold, playful look and feel. The retailer enlisted branding, design and communications agency STORMBRANDS to refresh and modernise its pet brand offerings in the face of increasing competition, […]
Quality Street and footballing legend John Barnes, have teamed up for the ultimate Christmas collab – creating a rap music video to celebrate the brand’s recyclable paper wrappers. Barnes is not only one of the country’s best-loved footballers, but also a rapping icon thanks to his cameo appearance in the 1990 England World Cup song, […]
Thursday November 23rd sees LSE Generate (the entrepreneurship hub of London School of Economics) launch one of its most ambitious initiatives yet, The Food & Beverage Deepdive Programme, a mutually beneficial collaboration between one of the UK’s most progressive universities and the UK’s bustling SME food & drink scene. Latest Mintel GNPD (Global New Products […]
KETTLE® is launching a half-million-pound multi-faceted campaign in the run-up to Christmas. The campaign, a celebration of food’s joyful role during the festive period, will ensure KETTLE® is at the forefront of consumers’ minds this festive season. Comprising several activations, including adverts in key media titles, a significant social campaign and a social Advent Calendar […]
NPD follows a year of exponential UK growth and launch into the U.S. Real food & supplements brand, Hunter & Gather, whose best-in-class, sustainably sourced real food essentials and supplements are stocked in Booths, Ocado, Wholefoods and Amazon, has extended its supplements range with the launch of two new health-promoting products; Collagen Creamers and MCT […]
We Brits aren’t the only nation that gets battered from time-to-time for our poor culinary heritage. Of course, Australia is blessed with unrivalled access to incredible lean meats (beef, kangaroo & crocodile), unsurpassed Tasmanian Atlantic salmon, quirky fruits (quangdong..), nutritious nuts (macadamias) and vitamin-rich Jarrah honey. However, when it comes to their ‘go-to’ manufactured choices […]