tms has launched the refreshingly fun ‘Winning Sips’ campaign for McDonald’s UK, unleashing millions of feel-good prizes with every medium or large soft drink. McDonald’s wanted to deliver some much-needed generosity and joy for their customers as the cost-of-living crisis impacts the nation. So tms created ‘Winning Sips’; an attention-grabbing promotional campaign with millions of […]
It is often said that breakfast is the most important meal of the day, providing essential nutrients and energy for the day ahead. However, the heart-breaking reality is that almost half (44%) of parents from lower income families are skipping meals to ensure their children have enough food to eat, with breakfast being the most […]
Award-winning London creative agency Biles Hendry has refreshed the creative strategy and rebranded Just Love, the UK’s leading Inclusive Celebration Cake company known for its allergen-safe vegan and gluten-free cakes. The work included a new logo and packaging design, brand tone of voice and key brand messaging along with other brand assets. “Just Love probably […]
Studio Unbound recently celebrated the rebrand of Jam Packed Preserves which launched the new packaging of their award-winning products in 2022. Jam Packed have teamed up with Studio Unbound once again to bring you a new range of products: Raw Honey. Jam Packed in their core business work with local farmers and are dedicated in […]
Absolut, the UK’s No.1 premium vodka[1], has today launched its latest partnership, reinforcing the brand’s long and proud history of inspirational collaborations and bringing to life Absolut’s core belief that incredible things can be achieved when we mix and come together. The brand has partnered with Heinz, creators of world-renowned tomato-based products, to bring its […]
Brand design and innovation agency, Echo announces its latest work with children’s confectionary brand, Smarties®, as it undergoes a communication refresh and integrates sustainability throughout its brand positioning. These new communications will effectively underpin all of Smarties® future ‘Learn Through Play’ initiatives, with the messaging woven throughout the ‘Cool Creatures’ toy launch. The new work […]
BY: Darby Hughes, director of Account Planning at quench Marketers take note: There’s a big difference between fads and trends. Fads are an intense, widely shared enthusiasm for something—think cronuts, pumpkin spice everything and the latest diet craze—that are usually short-lived and without basis in a broader cultural context. They’re unsustainable and fleeting. You might […]
First locally produced white cheese packaged in aseptic carton packs Baladna, the leading dairy and beverage producer in Qatar, announces that it has, in partnership with packaging solutions provider SIG, added white cheese to its growing product portfolio. The new offering is the first locally produced white cheese in Qatar packaged in aseptic carton packs. […]
PomÌ Finely chopped tomatoes in carton packs with SIG’s even more sustainable packaging material Casalasco Società Agricola S.p.A., one of the most important European producers and co-packers of tomato products, is the first in Europe to launch food products in aseptic carton packs from SIG, made from the even more sustainable packaging material SIGNATURE FULL […]
Doritos has launched a new collaboration with Burger King UK® in the most spectacular way; by flame-grilling its own billboard. The 48-sheet hoarding was erected outside one of Burger King®’s newest sites, which sports the tagline ‘Flame Grilling Since 1954’. The stunt took place on the day the two brands launched Flame Grilled Whopper® flavour […]