A branch of Japanese restaurant chain Yo has adopted an unwieldy new name – and it’s challenging customers to pronounce it. The Richmond branch of the chain, formerly known as Yo Sushi, has installed a 12-foot sign bearing its new name: YoSushiRamenKatsuStirfryCurryBaoBurgerGyozaFriesYakisobaMochiBallsFriedChickenPopcornShrimpBeefTeriyakiChocolateBrownie. The restaurant is asking customers to film themselves pronouncing the name, which is […]
Leading British manufacturer of the UK’s favourite Malt Loaf, Soreen, has expanded its range within the convenience snacking category with the launch of their new Banana Loaf Bar, an individually wrapped snack-sized version of the brand’s Banana Malt Loaf. “The launch of this new flavour follows the success in sales and consumer demand of our […]
Nestlé NANKID pays tribute to parents around the world as they roll out their global relaunch campaign called “Amazing Possibles”. The campaign honors the role of every parent in making their children’s every possible happen. In the Philippines, the brand took Filipino parents, doctors, and inspiring social impact leaders to the centerstage through The Museum […]
McDonald’s and Leo Burnett London have launched a surreal new campaign, ‘We Deliver’, which announces the UK-wide roll out of McDelivery by celebrating the unique thrill of enjoying a McDonald’s at home. The campaign highlights a host of novel, bizarrely satisfying eating rituals that McDelivery, via Uber Eats, now makes possible. The hero 30” film takes us on […]
In an effort to prove that their new pie, Meatballius Maximus, is truly authentically Italian, Jesters and Perth agency Meerkats decided to see if it would pass the ultimate test – being blessed by the Most Holy Father himself. After much research, several meetings and a few prayers, they are proud to announce that Meatballius […]
As children across Europe return to school, ROTHCO, part of Accenture Interactive, launches a mind-bending new campaign for FMCG giant Kerry Foods’ reinvented kids’ dairy snacking range, Strings & Things. Directed by Greg Barth at BlinkInk, the two playful TVCs and radio content cement the new brand name of Europe’s most popular cheese in string […]
Macmillan Cancer Support is using artificial intelligence (AI) to drive sign ups to its ‘World’s Biggest Coffee Morning’ event on 27th September. The UK’s leading cancer support charity is working with technology platform Automated Creative for the second year in a row, with the aim of encouraging people to sign up to host their own […]
Three new eateries and an all new retail experience are now open at the Warner Bros. Studio Tour London – The Making of Harry Potter in Leavesden, with design by retail specialist Lumsden Design. Having collaborated on retail projects since the tour first opened in 2012, this latest project sees commercial areas expanded and redeveloped […]
McDonald’s and Leo Burnett London have launched an integrated campaign entitled ‘Just Like McDonald’s’, which seeks to distance the brand from its fast food counterparts by comparing the quality of ingredients you’d find in high-end restaurants and supermarkets with those at McDonald’s. The campaign consists of two 40” films that playfully pose the question: how […]
One of the UK’s leading children’s cookery author, who has sold more than six million cookbooks worldwide, has undertaken a major packaging overhaul with OurDesignAgency to add further trust and credibility to the children’s chilled meals category. It is hoped the Annabel Karmel packaging refresh, along with updated recipes, will reinvigorate the category by creating […]
