Kallø, the leading rice cake brand owned by Wessanen UK, is set to launch an innovative range of lentil and pea veggie cakes in two delicious flavours: Beetroot and Spinach & Pesto. As part of Kallø’s commitment to healthier snacking and offering plant-based alternatives, the new veggie cakes are low in fat and calories, high […]
With sudden lockdowns across the World, cities, restaurants and roads have emptied – but kitchens have never been fuller. In this extraordinary time, Maggi’s raison d’être ‘Cook the difference’ takes on even more meaning in the eyes and dining rooms of those confined. In a moving manifesto that toes the line between being inspirational and […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 22nd edition of their awards programme, which is focused entirely on work done for Food and Beverage brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes […]
Meridian, best known for their range of nut butters, has partnered with independent strategic brand design agency, Bulletproof to rekindle the popular brand – inspiring a new Sensory Brand World that heroes the brand’s positive ethical stance. Bulletproof was appointed to the project in July 2019. Meridian challenged Bulletproof to first reposition the brand in line with their values, followed by re-imagining […]
The natural food company is helping to feed NHS staff and vulnerable people
B-Corp certified, natural food company, Wessanen UK, is working with Fareshare UK and NHS Trusts to donate over £70,000 worth of healthy food and drink from its leading brands; Clipper Teas, Kallo, Whole Earth and Mrs Crimble’s. Through long-standing food redistribution partner, Fareshare, Wessanen UK has donated to 13 areas across the UK including London, […]
Boldly master your urge to down this Doritos
If you’ve recently tried lacing a grocery delivery order, you may have discovered that the more this health crisis drags on, the longer the grocery delivery timeframes become. That’s a major problem if you’re running out of Doritos. Everyone knows that you simply can’t resist a pack of Doritos. From the moment you crack a […]
M&S’s low calorie food range ‘Count on Us’ is successfully countering declining interest in traditional calorie counting with a re-brand created by Elmwood that resonates with health conscious consumers. M&S launched its Count on Us low calorie range of food in late 2019, as an array of other weight loss tools and practices evolved. However, […]
Adelie Foods, one of the UK’s leading food to go businesses, is offering its distribution network and warehousing facilities to retail businesses who may be struggling with capacity during the Covid-19 crisis. Five depots and over 300 vehicles will be available to businesses who require additional support, as the country faces unprecedented demand as a […]
Linwoods, the healthy food company, has appointed krow Ireland, part of the krow Group, to handle its advertising account across the UK, Ireland, and Europe. The Belfast-based agency won the business following a competitive pitch. krow’s initial task is to create a relaunch campaign for Linwoods, featuring its new rebranded packaging, to connect with the growing audience […]
Campaign celebrates millions of dedicated and often unseen people in the UK and Ireland working overnight. McDonald's and Leo Burnett London communicate the message that, with over 700 restaurants open 24 hours, we serve a world of night workers that most others never see.
McDonald’s and Leo Burnett London have today launched an integrated campaign ‘Night workers’, recognising and celebrating the millions of people working throughout the night that most of us never see. The campaign consists of a hero 60” film and a 30” cutdown that celebrate this unsung community – reassuring them that even if unseen, their […]