Burger King has gotten plenty of promotional mileage out of taking lighthearted jabs at its rivals. While most of those are aimed at other burger joints, now the King is taking on KFC’s Colonel to promote the chain’s grilled chicken sandwich. An ad by MullenLowe US, starts with a voice-over with a southern accent talking about flame grilling […]
Director, Peter Harton, who is represented by Great Guns (exclusively in the UK, US, Asia, India, and ME), unveils a series of quirky commercials for Danish confectionery company, Carletti. Created by agency, Envision, and produced by TorpBerthelsen, the four 30-second adverts show people inventing bizarre excuses to reward themselves with Carletti candy. Each of the four […]
A recent survey of 1,015 people across the UK has revealed what Brits want to see in their fried breakfasts. The research, undertaken by luxury London hotelier, Guoman Hotels, asked respondents to select items they wanted to see in their fry up from 17 options. The most popular items to include in a seven-item breakfast were: Bacon (74%) […]
Mondelēz International has worked with the London office of global brand design agency, Bulletproof, to revitalise the packaging for its Ritz snacking portfolio, as part of an overall relaunch of the iconic cracker brand. Bulletproof had already put the glitz back into Ritz back in 2013, when it created the pack design that placed the iconic […]
Seeking to disrupt a traditional market with a bold and colourful brand identity, the creators of Happie asked design experts Tidy, to redefine the humble pie. Pies may be seen as quintessentially British pub grub, but today’s health-conscious consumers are often left out of the equation. Happie sought to shake things up with a nutritious alternative, featuring classic flavours […]
LÄRABAR, the cult US vegan snack brand and creator of the original fruit and nut bar, has finally hit UK shores this month. Headed up by a £700k marketing campaign, General Mills is launching its first ever dedicated influencer squad to raise awareness of the snack sensation that will launch with listings in Sainsbury’s and […]
Last August, fashion house Balenciaga dropped a new mule that observers thought looked a lot like the containers for McDonald’s French fries. About a half year later, McDonald’s, along with agency Nord DDB finally took the time to respond to the “copycat” move, with an Instagram post during Fashion Week Stockholm featuring McDonald’s “authentic” version of the French […]
MullenLowe Romania has created a pair of striking print ads to promote the Fuchs range of spice mixes. In order to demonstrate the flavours that the mixes can enhance different dishes with, the ‘Fish’ and ‘Chicken’ executions each form the shape of the food they are designed to season made up of the many ingredients […]
This humorous product from Strauss Frito Lay comes with a hint of self-awareness, and proves that even the smallest, simplest problems are worthy of a brilliant solution. This is an issue we’re all familiar with: when eating Doritos, our hands get completely covered with stubborn Doritos crumbs – a condition widely known as ‘Dorito Fingers.’ The most common ways […]
According to the annual food reports of Forbes, Ice cream will continue to enjoy a resurgence in 2019 largely a result of evocative Instagram photography, childhood nostalgia and an insatiable appetite for increasingly involving / luxurious flavours. No-one can deny the welcome momentum that the venerated ‘low calorie boys’ have brought to the party (Halo […]