Creative branding and digital consultancy DECIDE has rebranded Chicago Town, one of the UK’s best-selling frozen pizza brand worth £115.6m. The rebrand features a redesign of the iconic brand marque, packaging and website design. The new design reflects the ‘the real taste of Chicago’ brand promise, and differentiates the sub ranges by crust type to […]
International design consultancy DECIDE has created the branding and packaging design for the launch of a new sub brand frozen pizza range for Dr Oetker under the Chicago Town brand. ‘The Pizza Kitchen’ has been created to complement the existing Chicago Town Takeaway and Deep Dish ranges and increase brand reach to target the weekday, […]
To prove that any home can enjoy restaurant quality pizza, one of the most remote homes in Australia has been transformed into one of the world’s most remote pizzerias in a campaign by BWM Dentsu Melbourne and Dr. Oetker frozen pizza. Kicking off with an integrated PR and digital approach, the campaign involved travelling to […]
How’s this for a personal touch? Digiorno, the leader in premium frozen pizza, is giving everyone the chance to come together, and for the first time ever, create a truly customizable and delicious Digiorno pizza with its new ‘design a pizza’ kit. Regardless of your pizza-eating personality – hold the veggies, pile on the meat or […]