For its ReTweets of Love campaign, fans who expressed their love for Diet Coke via Twitter got more than they expected. Coca-Cola surprised selected fans by not only re-tweeting them, but returning their tweets as unique artworks. The campaign was an extension of Coke’s ‘Get a Taste’ Campaign, with artists, Erin Marinovich, Marta Cerda Alimbau […]
Diet Coke fans can get their hands on millions of uniquely designed 12-oz. glass contour bottles starting Feb. 1. The first-of-its-kind IT’S MINE program extends the brand’s “Get A Taste” campaign by celebrating fans’ unwavering love for the great taste of Diet Coke. Fans can purchase their own Diet Coke IT’S MINE bottle for a […]
With one sip of the delicious taste of Diet Coke, a long commute can feel like an urban adventure, and that unexpected Friday afternoon meeting might as well be an impromptu party. Since 1982, Diet Coke fans have been turning to the no-calorie sparkling beverage because they love its taste. And now, they can see […]