Seymourpowell expand Distillers’ range with unique Silent Pool Rare Citrus Gin

Bold and sophisticated bottle design evokes the gin’s rich citrus notes created from four rare botanicals while retaining the elegance and quality associated with Silent Pool Gin

Seymourpowell expand Distillers’ range with unique Silent Pool Rare Citrus Gin

Strategic design and innovation company Seymourpowell has unveiled its design work for Silent Pool Rare Citrus Gin, the latest launch from Silent Pool Distillers. Continuing their long-standing partnership with the leading gin brand, Seymourpowell have created a design that captures the intricate and intriguing essence of the gin’s unique blend of four rare citrus fruits. […]

Hendrick’s Gin Combines The Real With The Hyper-Real To Deliver Liquid ‘EDUTAINMENT’ In Its Signature Brand Style

Hendrick’s reveals a rare glimpse behind the curtain of its world famous distillery to mark the second anniversary of the Hendrick’s Gin Palace.

Hendrick’s Gin Combines The Real With The Hyper-Real To Deliver Liquid ‘EDUTAINMENT’ In Its Signature Brand Style

To celebrate the second anniversary of the opening of the Hendrick’s Gin Palace, Hendrick’s releases an ‘edutaining’ 4-minute whirlwind tour of the distillery that brings the hyper-real brand world to life while remaining rooted in the real but surreal brand home that is the Hendrick’s Gin Palace in Girvan, Scotland. Access to the Hendrick’s Gin Palace, which […]

East London Liquor Co. takes on the craft movement with a new brand by Ragged Edge

East London Liquor Co. takes on the craft movement with a new brand by Ragged Edge

East London Liquor Co. now has a brand full of fighting spirit. The rebrand by Ragged Edge squares up to the increasingly rarified craft spirits category by offering decent booze at a decent price. While East London Liquor Co. had already established itself as a favourite among bartenders, it was time to build a brand to speak […]

Robot Food rebrand Masons of Yorkshire

The Leeds-based strategic branding agency positions Masons as the ‘definitive gin brand’ with full rebrand and distinctive bottle design.

Robot Food rebrand Masons of Yorkshire

Following a fire in 2019 that destroyed their distillery, founders Karl and Cathy Mason seized the opportunity to come back stronger with a brand as distinctive as their gin. The Yorkshire-based company approached Robot Food to help distil their values into one compelling purpose: to be ‘the definitive gin brand’, one that people would ask […]

SNOW GLOBE GIN – New for Christmas 2020 – We’re orange & spice and all things nice.

SNOW GLOBE GIN – New for Christmas 2020 – We’re orange & spice and all things nice.

Celebrate Christmas with the new MUST-HAVE gin gift for 2020 – an indulgent Orange and Gingerbread Snow Globe Gin. Presented in an exquisite Italian made Snow Globe Bottle, the product contains edible 23kt gold leaf and a lamp on the base for illumination. The luxurious gin has real zesty Seville orange upfront taste with warmth from […]

Boundless Brand Design collaborates with Beefeater to launch into RTD market with London Dry Gin & Tonic and Pink Strawberry Gin & Tonic

Boundless Brand Design collaborates with Beefeater to launch into RTD market with London Dry Gin & Tonic and Pink Strawberry Gin & Tonic

Launching into the dynamic ready to drink (RTD) market from Europe to Australia and New Zealand, the latest innovation with Beefeater combines its worlds most awarded Beefeater London Dry Gin with tonic, plus its successful Pink Strawberry gin, with refreshing tonic. Following the global popularity of Beefeater flavoured gins and demand for convenience rocketing, accounting for 10% of all alcohol […]

Lost At Sea sees Pencil Studio winning with Retribution Distilling

Feature: Winner of a SILVER FAB Award for Packaging Design at The 22nd FAB Awards. Project by Pencil Studio. We caught up with Luke Manning, Founder & Creative Director at Pencil Studio.

Lost At Sea sees Pencil Studio winning with Retribution Distilling

Retribution are a small start-up distillery. A project born from boredom lost at sea for weeks at a time and a passion for botanicals and the art of distilling great spirits. After spending years at sea working in the oil industry as a Senior Surveyor/Chief Navigator founder Richard Lock was after a career change, so […]

Beefeater Celebrates The Spirit Of London In New Global Campaign

IN NEW GLOBAL CAMPAIGN The 360 campaign will run in 25 markets worldwide and highlight the effervescent energy created when unexpected contrasts meet

Beefeater Celebrates The Spirit Of London In New Global Campaign

Beefeater, the world’s most awarded London Dry Gin, is launching a new advertising campaign and communications platform, ‘The Spirit of London’. The 360 degree campaign is aimed at the brand’s target audience of Urban Explorers by celebrating the culture of clash that lives and breathes in the heart of the city, and visualises the clashing, […]

Niente Di Meno Che Perfetto! ‘Nothing Less Than Perfect’

Niente Di Meno Che Perfetto!  ‘Nothing Less Than Perfect’

Fun Agency have recently completed the brand look and feel for Perfetto Italian Gin, from Continental Wine and Foods. Fun Agency created a clear proposition, look and feel and full range of campaign assets to help communicate the brand. Paul Alexander, creative partner at Fun said ‘Perfetto is produced inland, and we wanted to make sure […]

Black Out: UK launch for Scapegrace Black Gin

Black Out: UK launch for Scapegrace Black Gin

Scapegrace Black, a naturally black gin from New Zealand, is being launched in the UK, joining Scapegrace Classic and Scapegrace Gold in the portfolio distributed by Hi-Spirits. The latest premium gin from the award-winning Scapegrace distillery in New Zealand, Scapegrace Black uses a unique collection of natural extracts to achieve its deep black colour, which […]