Diageo has admitted a recent Guinness ad campaign, which saw it take over all three ad breaks during Saturday night’s (26 October) Jonathan Ross Show, failed to live up to the brand’s legacy of iconic marketing after it was criticised by viewers for being “painful” and “contrived”. http://www.youtube.com/watch?v=E39fvn6O0JA#t=51 The media buy, a first for the […]
http://www.youtube.com/watch?v=xwndLOKQTDs They’re famed for their iconic adverts as much as their product itself – and the creative minds at Guinness have done it again. The latest commercial for the black Irish drink features a group of wheelchair basketball players in a heartwarming short film. The advert starts with the group of men playing a grueling […]
Celebrating ancient Celtic traditions, Guinness & Co. announced that Guinness Red Harvest Stout, a new, limited edition seasonal beer, will be available in the United States this fall. This new craft brew, which captures the spirit of the fall season, provides a change of pace from the array of pumpkin beers often available this time […]
http://www.youtube.com/watch?v=x8BRLP0aNMI Diageo is pumping £34 million into the marketing of its Guinness brand over the next 12 months as part of a plan to boost its “quality” association. The investment drive will be spearheaded by a new TV campaign, created by AMV BBDO, which will focus on the surge of the Guinness pint. In echoes […]
Canadian beer drinkers no longer have to wait 119.5 seconds for the perfect pint of Guinness Draught Stout. In stores now, Guinness Black Lager Beer promises all of the character that Guinness beer drinkers have come to love, but with a refreshing new taste available instantly with the pop of a bottle cap. The new Guinness Black Lager […]
Seymour Powell has created a new bar-tap for Guinness – based on the design concept of ‘the magic behind the gates’. The consultancy was tasked with designing a new tap and counter-mount that would ‘create a focus on the unique and intriguing Guinness pouring ritual’ and its origins at the St James’s Gate Brewery in […]
Much like the ball dropping in New York City on New Year’s Eve, the 2013 St. Patrick’s Day season around the world began when the first pint of Guinness was pulled at the Guinness Storehouse by Guinness Master Brewer Fergal Murray. A count-down leading up to the inaugural ritual marked the beginning of holiday celebrations […]
Guinness, one of the world’s best-loved and most distinctive beers, is calling on revellers around the world to celebrate this St Patrick’s weekend in style and ‘Paint the Town Black’. This year, Guinness will be marking St Patrick’s weekend in their trademark way. With ‘Paint the Town Black’-inspired celebrations taking place around the globe – fans […]
Diageo has launched the second part of its Guinness: ‘Made of More’ advertising campaign. The ad went live on social media last week and will premier in the UK on January 24. The spot that was created by AMV BBDO, will have both a 60-second and a 30-second creative. It is a follow up to […]
Diageo, owner of Guinness, announces details of a new multimedia advertising campaign that will run in both Great Britain and Ireland. The new creative campaign reinforces the brand positioning – “Made of More” – and features a TV advert entitled “Cloud”, to be exclusively previewed on the UK and Irish Guinness Facebook page on 1st […]