Building on a long-standing agency-brand relationship, B&B Studio has created a fresh look and feel for Peppersmith, celebrating the natural ingredients and strong flavours of each product in the brand’s range of gum and mints. Since B&B created the original Peppersmith brand as a challenger to the mainstream gum category back in 2010, category and […]
Wrigley Hong Kong has recently launched a series of online videos, developed by BBDO Hong Kong, as part of a campaign across YouTube and Facebook channels on behalf of the Wrigley’s brand, Extra. Rooted in an insight from everyday life, the four-minute online video, featuring a team of renowned Hong Kong YouTubers, Bomba, demonstrates a […]
One of the world’s largest chewing gum companies, Wrigley, has added some ‘oomph’ into its products—as an alternative to traditional caffeinated beverages, such as coffee, tea and energy drinks. The gum called ‘Alert Energy Caffeine Gum’ contains 40 milligrams of caffeine, about half the caffeine content found in a small cup of coffee. Described as […]