During the last few months we have all seen a host of changes in both our professional and personal lives — some for good, others less positive. This unique situation has forced many of us to re-appraise our approach to work and indeed our priorities more broadly. Inspired by the opportunities to think and behave differently, Anthem Worldwide's Amsterdam and Brussels team have been exploring how packaging design can be used to help influence positive change across different categories.
This six part series uses insight and purpose driven concept design to challenge the status quo, elicit behavioural change and improve the user experience — providing new opportunities for brands to create more meaningful and valuable connections with their consumers. Part 3 in the series looks to envisage a healthier beverage and a more elegant […]
Whether you are in your twenties or seventy years old, maintaining your health and wellbeing is likely to be at the top of your priority list.
Whether you are in your twenties or seventy years old, maintaining your health and wellbeing is likely to be at the top of your priority list. However, until recently, discussing health and wellness was something we liked to keep private and generally only discussed with a professional or our doctor. Times have changed as ‘Health […]
Parents of primary school aged children in the UK are calling for brands to include the colour coded nutritional information (known as the traffic light system) on the front of their packaging, to enable them to make a more informed choice when it comes to healthy food for their children’s lunchboxes. That is according to […]
Health and wellbeing snack brand PRO 2GO has announced a major new £5m brand relaunch campaign. The initiative was developed in partnership with creative agency ELVIS. In its biggest push to date, the SCI-MX Nutrition-owned, protein-based healthy snack brand has worked with ELVIS to develop a campaign which aims to drive awareness and trial of […]
Adverts that target children in online video games, apps, social media and other digital platforms are fuelling the obesity crisis and need to be regulated, according to a new evidence dossier published by the World Obesity Federation. Powerful targeting techniques that track children’s online behaviour – including their browsing history, location, preferences, “likes” and even their emotions […]
Dairy Crest has revamped its Cathedral City Kids Snacking range with a move to lighter cheese for an improved nutrition profile and a new on-pack partnership with Nickelodeon to enhance appeal to families. From 10th October, packs across the full Cathedral City Kids’ Snacks range will be moving to 30% less fat ‘Mild Lighter’ cheese, […]
Staff at selected Leon stores have started to question customers about allergens at the point of ordering, following a series of deaths connected to allergic reactions at other establishments. The healthy fast food chain’s trial has been running for roughly two weeks at a small number of sites, and sees servers ask customers about any […]
Dyslexia is one of the world’s most common learning disabilities, affecting an estimated 20 percent of the population globally. But those who haven’t experienced it likely don’t appreciate what a frustration it can be in daily life. To help mark today as World Dyslexia Awareness Day, McDonald’s Sweden and agency Nord DDB brought empathy to the […]
Beer has long been associated with an unhealthy lifestyle, not helped by the overused term ‘beer belly’. Emerging drinking trends show that consumers are gravitating towards healthier alternatives and are placing quality over quantity. In line with this new wave of thinking, FMCG trade title The Grocer challenged brand and packaging design agency PB Creative […]
Pearlfisher London works with international rugby icon Jonny Wilkinson CBE, to bring to life new brand – N°1 Kombucha. After a spectacular career performing at top level performance, Jonny Wilkinson’s focus is now on overall wellbeing in mind and body, and he is an advocate of the benefits of living foods to help achieve this. Linked […]
