Heineken, the official malt beverage sponsor of the Coachella Valley Music and Arts Festival, will unveil the Heineken House, April 11 – 13 and April 18 – 20, providing festival-goers a new way to experience Heineken with unique collaborations across music, food and art. Dedicated to legendary musical performances, the Heineken House will feature live […]
Heineken debuts the brand’s latest “social experiment” to encourage consumers to “cross their borders,” with their digital video, “The Guest of Honor.” On March 11, Heineken hosted a one-night only production at New York City’s famed The McKittrick Hotel, where unsuspecting attendees were invited to a play, soon to find out that they weren’t just […]
Strongbow Hard Cider, the number one global cider brand, announced the launch of Strongbow Gold Apple Hard Cider and Strongbow Honey & Apple Hard Cider. With over 125 years of cider-making heritage, Strongbow offers a distinct kind of refreshment from other ciders with these new flavors. Throughout Strongbow’s history, the brand has remained committed to […]
Heineken, the official beer sponsor of the Tribeca Film Festival, announces #15secondpremiere, a social call-to-action that challenges people to get outside their comfort zone at TFF. From now until 11:59pm EST on Friday, March 7th, Heineken is accepting film pitches via Twitter and will select one to produce as an epic 15-second short to premiere […]
This April, Orderella, the leading mobile ordering app which allows its customers to order and pay for drinks and food with their phone, is being trialled at 40 Star Pubs & Bars. The leased pub division of leading cider and beer business, Heineken UK, will undertake the trial before being potentially rolled out to a […]
As some of the best soccer teams in the world battle it out in Round 16 of the UEFA Champions League (UCL), Heineken has unveiled the latest element of its “Road to the Final” campaign. As the official sponsor of the world’s most prestigious soccer tournament, Heineken is bringing UCL excitement to fans across the […]
Integrated marketing agency Space is enhancing John Smith’s long-running association with horse racing through its ‘Smooth Favourite’ campaign, an on-trade initiative designed to give drinkers a chance to ‘buy one ticket and get one free’ at 28 jump and flat racecourses across the UK. John Smith’s Extra Smooth, Heineken’s leading ale brand, is the nation’s […]
http://www.youtube.com/watch?v=mmF61zh8YL0#t=0 Many people think that men are not typically sentimental or vocal about their love, so Heineken and Wieden + Kennedy have encouraged them to declare their love on social media for an “adventure mystery date” in a box. To get this date, women can send a tweet to @Heineken_US so that the company will […]
http://www.youtube.com/watch?v=swagm8F4h7k This week Heineken unveiled its latest global television ad campaign in the U.S., “The Odyssey,” celebrating the premise that every man is legendary at something. For the first time in its history, the premium beer brand has cast men with “unique skills” in its TVC to play the central protagonists. The ad follows the […]
http://www.youtube.com/watch?v=9g9wXBkdWEg Actress and singer Anna Kendrick has racked up an impressive string of triumphs: Oscar, Golden Globe and Screen Actors Guild nominations for her performance in “Up in the Air;” a starring role in the hit film “Pitch Perfect;” and most recently with her 2013 triple-platinum single, “Cups.” But she will never get the chance […]