Heineken Gets Men To Declare Their Love For A Mystery Date In A Box

Many people think that men are not typically sentimental or vocal about their love, so Heineken and Wieden + Kennedy have encouraged them to declare their love on social media for an “adventure mystery date” in a box.

To get this date, women can send a tweet to @Heineken_US so that the company will send a box to their beau. The man has to declare his love on Instagram—come Valentine’s Day, he will be given the code to unlock the box.

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