Are you willing to take a leap of faith and alter your travel plans for a trip to the unknown? Heineken’s global campaign “Voyage” arrives in the U.S. with the debut of a new television commercial “The Voyage” and travel experiment – Departure Roulette. This omni-channel campaign drops men from across the world into remote […]
Integrated marketing agency Space is enhancing John Smith’s long-running association with horse racing through its ‘Smooth as Silks’ campaign, an on-trade initiative designed to give drinkers a chance to ‘buy one ticket and get one free’ at jump and flat racecourses across the UK. John Smith’s Extra Smooth, part of the Heineken portfolio, is the […]
Global beer brand Heineken have launched a new contemporary packaging design across its consumer six pack, and 24 pack varieties. The new packaging features the brand’s iconic red star as a prominent feature on the front of each carton, symbolling quality and style, while maintaining Heineken’s status as a progressive and premium international beverage. The […]
Heineken CEO Jean-Francois van Boxmeer told a crowd at the Cannes Lion that marketers of alcoholic beverages need to do more to encourage customers not to consume their products excessively. Van Boxmeer spoke at Cannes during a session hosted by Publicis Groupe CEO Maurice Levy. Also participating was Heineken CMO Alexis Nasard. “Abuse is not […]
A Heineken ad campaign from Wieden + Kennedy Amsterdam, the brand’s first global campaign effort, has won the Cannes Lions Grand Prix award in the creative effectiveness category, festival organizers confirmed. Separately, a campaign from McCann Melbourne for Metro Trains called “Dumb Ways to Die,” won the Grand Prix in the direct category and a […]
Mexican lager Sol is rolling out a new identity, which launches in the UK this summer. The Heineken-owned lager has been rebranded by WPP consultancy VBAT, which has offices in The Netherlands and Mexico. The new designs feature a long-necked bottle, with illustrations featuring the sun (‘sol’) and the brand’s strapline Espiritu Libre desde 1899 […]
Award-‐winning Rattling Stick director Steve Cope has collaborated with Rothco, Dublin, to tell the story of a man whose legendary kick of a rugby ball leads him to some pretty interesting and unpredictable experiences, as he attempts to stay ahead of the bounce and reclaim a precious Heineken cup signed ball in a hilly town […]
Following the success of their previous campaigns such as ‘The Candidate‘ and ‘The Real Master of Intuition‘. Heineken have launched a new ‘hidden camera’ film called ‘The Negotiation‘ to promote the UEFA Champions League final. Taking place in a furniture store, the beer giants offered a handful of men the opportunity to go to Champions […]
As part of their 125th anniversary celebration Foster’s have published Ten facts that you may not know about them: 1. Nearly 3 million pints of Foster’s are consumed a day in the UK 2. William and Ralph spent £48,000 on their brewery with the Australian Brewers’ journal commenting that “It far excels any brewery that […]
Foster’s is inviting UK drinkers to raise a glass to the brand’s 125th anniversary with the launch of a new campaign that celebrates Foster’s proud history of refreshment. The Foster’s story began in Melbourne in 1888, when Ralph and William Foster first introduced the people of Australia, who were previously used to drinking warm beer […]