Burger King Hijack Newspapers in the US to Promote New Hot Dogs

Burger King Hijack Newspapers in the US to Promote New Hot Dogs

Burger King took over the covers of the New York Post, Houston Chronicle and the San Francisco Examiner among other newspapers on February 23 to promote the launch of its flame-grilled hot dogs. The full-page cover ads feature the brand’s King mascot along with the text: “The King’s Got A Whopper…and we’re not talking about burgers.” […]