Ogilvy India Launches ‘You Eat, They Eat’ Campaign for KFC

Ogilvy India Launches ‘You Eat, They Eat’ Campaign for KFC

Ogilvy Delhi has created a digital campaign “You eat, they eat” for KFC’s add HOPE initiative, where KFC will contribute upto ₹5 from the sale of every bucket. The agency saw an opportunity to use the KFC bucket to raise awareness for the plight of millions of children, suffering from hunger. These short, animated films […]

Forsman & Bodenfors Unveil Campaign for the UN to Stamp out Starvation

Forsman & Bodenfors Unveil Campaign for the UN to Stamp out Starvation

Today, 805 million people suffer from hunger in the world: an enormous figure that does not often make the headlines. To draw attention to this problem, the United Nations World Food Programme – the largest humanitarian organization fighting hunger worldwide, initiated the ‘805 million names’ awareness campaign, starring football player Zlatan Ibrahimovic. “Each one of […]

Peanut Butter is Saving Starving African Children

Peanut Butter is Saving Starving African Children

Americans consume on average over 1.5 billion pounds of peanut butter and peanut products annually, however for mal-nourished children in Africa, peanut butter is a ready-to-use therapeutic food that’s saving lives. Featured in the December issue of Food Nutrition & Science, Project Peanut Butter, a non-profit organization, works with children ages one-to-three years old providing […]

Safeway Launches Holiday Campaign to Fight Hunger

Safeway Launches Holiday Campaign to Fight Hunger

Safeway Inc. announced the launch of its  Help Us End Hunger (Every Bag Counts) food drive to help make the holidays brighter for people who rely on the assistance of food banks. The company is joining with customers, Kraft, local food banks and broadcast partners to collect food donations at Safeway stores through Christmas. To […]

Is Plant Breeding the Solution to Fight Hunger?

Is Plant Breeding the Solution to Fight Hunger?

Not to be confused with or compared to genetic modification, plant breeding is an agricultural technology used for decades that might offer an abundance of affordable, tasty and nutritious foods for the growing world population, according to the March 19th issue of The Food Journal. In this issue, editors will examine the science behind plant […]

It’s National Nutrition Month!

It’s National Nutrition Month!

We know that milk is good for our kids, providing protein, calcium and important vitamins and minerals. That’s why it’s always been a key component of the school lunch programs in the U.S. In developing countries, however, 60 million primary school-aged children attend class hungry. But, there’s good news. When school feeding programs are established […]