Cornish dairy-free ice cream brand Coconuts Organic has been relaunched as Cecily’s with the help of South West branding agency The Space Creative. The rebrand marks an important step in the brand’s journey as distribution ramps up and the market for vegan ice cream grows exponentially. Cecily's: dairy-free ice cream with Cornish soul from The […]
Award-winning brand design agency JDO begins its creative partnership with Norway’s oldest ice cream producer Hennig Olsen by redesigning Inspira, a super-premium range of ice creams made with real, high quality ingredients that awaken the senses. “Inspira is an exceptional product, with a rich, crafted story that is tantalising and deeply authentic,” comments Paul Drake, […]
Little Moons, the mochi ice cream brand, has signed a deal to supply its Great Taste award winning Little Moons Vegan Tropical Passionfruit and Mango and Creamy Coconut Mochi Ice Cream Bites into approximately 500 Tesco stores throughout the country. This is the latest in a string of significant new retail deals across Europe that has seen the business achieve significant growth […]
JDO Brand Design has been selected as Hennig-Olsen’s new creative partner. Through this collaboration, JDO will be involved in evolving and elevating the Hennig-Olsen brand and its portfolio to take on the competition and engage the next generation of modern ice cream lovers. The oldest ice cream producer in the region, Hennig-Olsen has been churning its premium quality ice cream and other […]
Mullin’s approached Simon Pendry Creative to redesign their range of premium Irish ice cream, taking it from ‘tired and old fashioned’ to a fresh and contemporary brand. Mullin’s has a long and proud history, so Simon Pendry Creative respected the brand’s tradition and visual equities, and gave them a fresh new edge.Mullin’s use only locally […]
Luxury ice cream brand encourages nation to live authentically with boldest creative to date
Indulgent ice cream maker Häagen-Dazs has launched a new, multi-million-pound global marketing campaign, ‘Don’t Hold Back’, designed to inspire people to live life to the full. Now live in the UK, the campaign sees the General Mills-owned brand back on TV screens this summer with a striking, vibrant new creative, which centres around hero products from Häagen-Dazs’ fruit […]
Häagen-Dazs Germany and creative agency Space has launched a multi-channel, fashion-led campaign to further strengthen the brand’s positioning within fashion and lifestyle. The campaign, running throughout the summer, highlights two new Häagen-Dazs flavours within the Fruit Obsessions range; Zesty Lemon & Mandarin and Juicy White Peach & Raspberry. Building on the brand’s new global idea […]
Luxury ice cream brand Häagen-Dazs no longer includes a single-use plastic spoon in its mini cup multipacks. A move that the brand estimates will save 126 tonnes of plastic and will prevent the distribution of around 30 million plastic spoons in the UK alone on an annual basis. This removal is the first step for […]
Luxury ice cream brand Häagen-Dazs has announced it is both expanding its line of indulgent tubs with the launch of NEW Fruit Obsessions, as well as relaunching its range of handheld Sticks. The new SKUs will be on shelf from March. One of the few luxury fruit and triple texture products on the market, Fruit […]
– 150 jobs will be created over the next few years European mochi brand Little Moons is expanding its operations in the UK with the opening of a new state of the art £3.5m mochi making factory to cope with increasing demand in the UK and internationally. Little Moons introduced the UK to the mochi […]