Blue Ribbon is planning to make Aussies’ dessert dreams come true in 2019. Partnering with PHD Australia, the iconic Australian brand has introduced an exciting, new frozen dessert that features 308 to 372 calories per tub and actually tastes creamy. To launch it, the duo came up with a creative way to use geo-location targeting […]
Halo Top Creamery, the maker of delicious ice cream with only 280-360 calories per pint, is announcing the launch of its first integrated national TV ad campaign in the United States. The campaign, ‘Ice Cream for Adults’, was created in partnership with 72andSunny New York and will run across broadcast, digital and social channels beginning […]
According to the annual food reports of Forbes, Ice cream will continue to enjoy a resurgence in 2019 largely a result of evocative Instagram photography, childhood nostalgia and an insatiable appetite for increasingly involving / luxurious flavours. No-one can deny the welcome momentum that the venerated ‘low calorie boys’ have brought to the party (Halo […]
The Häagen-Dazs Spirits Collection is rolling out to retailers nationwide in the US. The new line of rich, creamy, spirit-infused desserts includes five indulgent ice cream flavours, a new cookie square and a decadent non-dairy option. “The Häagen-Dazs brand is built on a passion for transforming the finest ingredients into extraordinary ice cream experiences,” said Rachel Jaiven, […]
Dry January is well and truly behind us, 71% of adults admit they eat ice cream as an indulgence opting for taste over calorie counting. Speakeasy is hot on the heels of this trend with the launch of three brand new flavour collaborations with award-winning craft alcohol brands, Lazzaroni and Conker Spirit. Launching in Ocado in […]
Baskin-Robbins, the world’s largest chain of specialty ice cream shops, unveiled its “Moments” concept store design which will give guests an entirely new and engaging experience when they visit Baskin-Robbins. The new store concept debuted in Fresno, California and will initiate a US-wide rollout beginning in 2019. The new store concept is designed to deliver on Baskin-Robbins’ […]
On October 30, a week ahead of midterm elections, Vermont-based ice cream behemoth Ben & Jerry’s released a new flavour, called Pecan Resist. The limited batch flavour has a base of chocolate ice cream and includes white and dark fudge chunks, pecans, walnuts, and fudge-covered almonds. It’s also sprinkled with a message of social justice. […]
Yorica!, London’s premier ‘free-from’ ice-cream parlour, launches into the retail trade, with a striking new brand identity by design consultancy Brandon. Yorica!, which first opened in 2016 selling delicious ice-creams that are free from all 14 major allergens, has now made the shift from gelateria into the supermarket retail trade. The team at Brandon was […]
Turin-based Gelato brand GROM has opened a Flagship store on London’s Piccadilly. The opening follows new Flagships in Milan and Turin, also designed by JHP. Situated in a sophisticated Edwardian stone building, the large square space hosts an attention- grabbing 360-degree circular gelato counter which is home to an array of delicious flavours, running from […]
Häagen-Dazs is the first ice-cream brand to move into automated product delivery with its new mobile eCommerce technology ‘Häagen-Dazs NOW’. The service enables ice-cream to be ordered and delivered into the hands of consumers when out-and-about by using an innovative combination of proven mobile technologies. The brand is trialling the service this Friday, 7 September […]