Häagen-Dazs marks its first foray into fashion with ‘The House of Häagen-Dazs’ during Berlin Fashion Week in an initiative by creative agency Space. ‘The House of Häagen-Dazs 48 Hour Collection’ will run over the two days of InStyle Lounge (4-5 July) during fashion week and will see the brand challenge young fashion designers to use […]
London-based strategic brand agency Path has evolved its award-winning design for Oppo, a premium range of healthy ice creams. The refreshed new look will support the brand’s expansion into the mainstream and its extension into ready-to-eat desserts. Launching nationwide this week, the new packaging reflects Oppo’s ‘Taste Sensation.’ Last year, Path helped Oppo find the […]
In 2018, Häagen-Dazs is returning to the All England Club as the Official Ice Cream of The Championships, Wimbledon, for the third year running. This year, in an inspired celebration of their ambassador Grigor Dimitrov’s favourite ice cream flavour, Cookies & Cream, the brand is challenging the classic champion Strawberries & Cream to an epic […]
Pearlfisher London creates new brand identity and packaging for Little Moons – artisan producers of premium gelato mochi ice-cream. As the UK’s foodie culture grows, consumers are increasingly looking to exotic flavours for newness, excitement and intrigue. With the history of a family baking business specialising in mochi-making – a traditional Japanese rice dough ball […]
Ben & Jerry’s, the ice cream brand owned by Unilever, rebuilt an “unbreakable” rainbow in Warsaw for LGBTQ+ rights. The rainbow, a water-light hologram, was the same size of the original 2012 floral installation which was torn down seven times by nationalists and opponents of LGBTQ+ rights, and so removed in 2015. “Rainbow’s return” was […]
On 14th May, top ice-cream brand, Kelly’s of Cornwall, returns to our screens with a new TV ad spoken entirely in Cornish. The quirky ad, by creative agency isobel, aims to show that there’s a Kelly’s flavour for everyone. The film features three groups of ice-cream-obsessed people as they sit outside their colourful beach […]
DDB Group Singapore has released a new campaign for Unilever ice cream brands Wall’s Feast in Indonesia and Wall’s Top Ten in Thailand, as part of a new direction for the iconic ice cream brands. The agency created the TVC in collaboration with Wall’s global team at adam&eveDDB in London, and in partnership with […]
We’ve all done it and we’ve all regretted it. Trying way too hard to make a first move on your crush. If only someone had been there to steer us in the right direction like Cornetto does in their latest campaign. Studies show that perfectionism among young people is on the rise and fear […]
Go ahead. “Give in to the bunny.” That’s the message and the tagline at the heart of a new ad campaign from FCB Chicago for Blue Bunny ice cream treats. Blue Bunny is a unit of Well Enterprises, the Le Mars, Iowa-based company that bills itself as the largest family-owned ice cream maker in the […]
There’s just something about a s’more. Maybe it’s smooshing the graham crackers around the toasted marshmallow or wiping melting chocolate off your face after taking a big bite. To harness the deliciousness of this campfire favourite, Ben & Jerry’s created Gimme S’more, an ice cream take on a classic dessert experience. Join Ben & Jerry’s […]