Häagen-Dazs has failed to evolve since it popularised “luxury” ice-cream in the 1990s, its top marketer has admitted. Owner General Mills is carrying out a revamp of the brand involving refreshed packaging, new product formats, an experiential campaign with culinary artists Bompas & Parr and a TV campaign created by Saatchi & Saatchi launching in […]
Strategic brand design agency, Springetts have refreshed from branding of Nestle owned lollies, FAB, ahead of it’s 50th anniversary. “FAB had lost its cool and was coming up to a milestone birthday. The packaging had evolved to look like every other lolly brand in the freezer. Everyone recognises a FAB and the packaging should be no […]
Unilever ice cream brand Magnum features a stylish gay wedding in its latest spot, and introduces a new tagline: “Pleasure is diverse.” The ad, directed by Martin Werner of Bacon for Madrid agency Lola Mullen Lowe, sees the glowing bride walking up the aisle to meet her intended, another beautiful woman. It’s charmingly romantic and […]
Always wanted to have ice cream for breakfast? Well, now you can thanks to Ben & Jerry’s new line of cereal-flavoured ice cream. Made with cereal milk ice cream, this new line of breakfast treats come in three unique flavours: Fruit Loot, Frozen Flakes and Cocoa Loco. Unfortunately, these new flavours are only available at […]
Askeys, one of the UK’s favourite ice cream and dessert accompaniment brand for over 100 years is putting the fun back into ‘homemade’ with its recent rebranding. In a bid to move consumers away from ready-made frozen offers, Askeys has undergone a major refresh of its brand and entire packaging range. The work was carried […]
Built on a passion for transforming simple flavours made with the finest ingredients into extraordinary ice cream experiences, the Häagen-Dazs brand is revealing its newest collection, TRIO. Layers of three indulgent flavours come together in each variety of TRIO: two unique flavours of Häagen-Dazs ice cream woven with crispy layers of Belgian chocolate. Every spoonful […]
Adelphoi Music has teamed up with singer-songwriter, Ben Cocks, to create a compelling track to accompany a new social activism campaign from Ben & Jerry’s, that champions social inclusion at a time of increasing division. Like the animation it accompanies, One Sweet World sets out with a simple message – that an inclusive and welcoming […]
Ben & Jerry’s is pushing for change this election year with a new ice cream, new marketing campaign and a few arrests. The ice cream maker has long promoted its progressive social mission, speaking out on issues including growth hormones in milk, marriage equality and climate change. In 2016, its effort is a “Democracy Is […]
To mark Häagen-Dazs’ new five-year partnership with Wimbledon, the celebrated luxury ice cream brand known for its intense taste brings you an iconic photography project capturing the world’s most intense tennis tournament. Creative agency Grey London has enlisted renowned street-style photographer Adam Katz Sinding to shoot a real-time portrait series with a difference to bring […]
After releasing the Salted Caramel Brownie Brown Ale in 2015, Ben & Jerry’s has teamed up with New Belgium Brewing to create another beer—the Chocolate Chip Cookie Dough Ale. Bringing together two delicious things, this latest beer from the popular ice-cream brand is supposed to go very well with its Chocolate Chip Cookie Dough ice-cream. […]