Popsicle & Marvel Collaborate To Create Marketing Superheros

Popsicle & Marvel Collaborate To Create Marketing Superheros

Popsicle is joining the superhero craze, and the brand has tapped Marvel to help. As part of a new superhero-themed campaign launching today, Popsicle will launch comic books featuring its orange, cherry and grape-flavored frozen treats as characters designed by Marvel Custom Solutions. The books will be released on June 21. A preview video introduces […]

Ben & Jerry’s Rolls Out a Brand New Way to Eat Ice Cream

Ben & Jerry’s Rolls Out a Brand New Way to Eat Ice Cream

Ben & Jerry’s has created the ultimate solution to satisfy the munchies for ice cream lovers, and just in time. On April 20th the company will roll out a revolutionary new way for fans to eat their ice cream with the BRRR-ito, available in scoop shops nationwide in the US. For first-timers, Ben & Jerry’s […]

The Häagen-Dazs Shop Premieres An Exciting New Shop Design

The Häagen-Dazs Shop Premieres An Exciting New Shop Design

The Häagen-Dazs Shops Company announced an exciting, new Häagen-Dazs Shop design that will premiere on January 24, 2015, at the Shop in Bronxville, NY. This grand opening premier is the national launch of the new Häagen-Dazs Shop design that will be used at all new shops going forward as well as for existing shops when […]

Pearlfisher Gives Ben & Jerry’s A New Look

Pearlfisher Gives Ben & Jerry’s A New Look

Pearlfisher has created new packaging designs for ice-cream brand Ben & Jerry’s, which are set to roll out internationally. The designs were developed by Pearlfisher’s New York office and aim to “elevate” some of Ben & Jerry’s existing brand elements, including the blue sky with clouds and the green pastures. The consultancy says that these […]

Ben & Jerry’s Unveils Bob Marley-Inspired Ice Cream

Ben & Jerry’s Unveils Bob Marley-Inspired Ice Cream

To celebrate the 30th anniversary of legendary musician Bob Marley’s Legend compilation album, Ben & Jerry’s has teamed up with 1Love, a foundation set up by Marley’s family, to launch a Bob Marley-inspired ice cream. The ice cream flavor is named ‘Satisfy My Bowl’, after Marley’s classic ‘Satisfy My Soul’. It comes with banana-flavored ice […]

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