Ben & Jerry’s New Ice Cream Flavour Tackles Global Warming

Vermont ice cream manufacturer Ben & Jerry’s recently announced a new ice cream flavour, ‘Save Our Swirled.’

The brand was inspired to create this raspberry ice cream filled with swirls of marshmallow and raspberry, as well as dark and white fudge ice cream cones, to increase awareness about the global climate talks being held in Paris in December 2015.

The flavour comes accompanied with the tag line, “If it’s melted, it’s ruined.”

Together with activist group Avaaz, Ben & Jerry’s wants to encourage people to sign a petition demanding urgent action to be taken against global warming during the year-end talks.

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