Pepsi Is Turning Two Iconic Super Bowl Ads Into Virtual Reality Experiences

Pepsi Is Turning Two Iconic Super Bowl Ads Into Virtual Reality Experiences

Pepsi is creating a virtual reality experience that places viewers inside two iconic Super Bowl ads, according to multiple sources. The effort is part of the brand’s broader Super Bowl campaign across digital and linear channels. The spots featured in the VR experience will include Cindy Crawford’s famous 1992 ad, which shows two adolescent boys […]