IMPERO Creates ‘Don’t Overthink It’ To Launch AB Inbev’s Mike’s Hard Seltzer To The UK

IMPERO Creates ‘Don’t Overthink It’ To Launch AB Inbev’s Mike’s Hard Seltzer To The UK

Impero, the creative agency for impatient brands, has created a brand positioning, strategy, visual identity and campaign for the launch of Mike’s Hard Seltzer in the UK. The lighthearted and playful work includes 2 DOOH and OOH executions, a series of 14 on-line films, in-store activations and social media content, including a number of humorous […]

New Water Drink by Danone Waters Feeds the Mind

New Water Drink by Danone Waters Feeds the Mind

Creative agency Impero has been briefed by Danone Waters UK & Ireland to create a digital campaign to launch its new bottled water drink innovation, Infinity Electrolyte Water – enriched with Zinc. New to Danone Water’s portfolio, the Infinity Electrolyte Water ‘Feed Your Mind’ campaign launches today and runs through September. The agency has devised […]

Impero Unveils Disruptive OOH Campaign for New Danone Drink – L’MON

Impero Unveils Disruptive OOH Campaign for New Danone Drink – L’MON

Creative agency Impero has been briefed by Danone Waters UK & Ireland to create a national out-of-home (OOH) advertising campaign for its new brand L’mon, from the makers of Volvic, a zesty range of sparkling drinks, produced in the UK. Launching end of July, Impero was tasked to deliver an engaging and disruptive OOH campaign […]

Pernod Ricard Brings New Scented OOH Campaign to London Underground for Launch of Beefeater Pink

Pernod Ricard Brings New Scented OOH Campaign to London Underground for Launch of Beefeater Pink

Pernod Ricard UK has installed strawberry scented posters throughout Oxford Circus underground station as part of the launch campaign for Beefeater Pink, the new pink variation of its Beefeater London Dry Gin. In a campaign devised by location marketing specialist Posterscope and strategic media planners at Havas in partnership with Exterion, Pernod Ricard UK’s immersive […]

PepsiCo Latin America ‘Refresh’ 7Up Campaign With Impero

PepsiCo Latin America ‘Refresh’ 7Up Campaign With Impero

 PepsiCo Latin America has launched a new campaign entitled ‘RefresCosas’ across Latin American markets, meaning ‘Refreshing Things’. The social media campaign has been created by Impero. The campaign has been rolled out on the brand’s Instagram and Facebook channels across Latin America and consolidates on the success of the previous ’7Up vx El Calor’ […]