Coca-Cola Australia embraces diversity with most inclusive ‘Share A Coke’ campaign yet

Coca-Cola Australia embraces diversity with most inclusive ‘Share A Coke’ campaign yet

Coca-Cola Australia has launched its biggest integrated marketing campaign for 2019 this month, with the return of the iconic Share A Coke. Running until the end of February, the Share A Coke campaign developed by Ogilvy Sydney, will for the first time give every Australian the opportunity to put their name on a Coke bottle. […]

Burger King in Brazil Breaks New Ground with Ad Featuring Blind Customer

Burger King in Brazil Breaks New Ground with Ad Featuring Blind Customer

The goal of many food commercials is to trigger physical sensations like taste and smell by using the association of sight and sound. Making people feel moved by the faux-burgers they see on the screen so they swing through a drive-through next time they are out is a tried-and-true technique. Burger King’s latest Brazilian ad finds a […]

Straight Forward Design Teams with LGBTQ+ Artists for Skittles’ Pride 2019 Campaign

Straight Forward Design Teams with LGBTQ+ Artists for Skittles’ Pride 2019 Campaign

London brand and packaging design agency Straight Forward Design spearheads a new campaign for Skittles to mark Pride 2019. Throughout June and July, Pride events celebrating equality and inclusivity take place up and down the country. And for the past two years, Skittles has ‘given up’ its iconic multicoloured candies and packaging, ‘because during Pride […]

Barefoot’s Bare Your Sole Campaign Uncovers People’s Quirks to Champion Diversity and Inclusivity

Barefoot’s Bare Your Sole Campaign Uncovers People’s Quirks to Champion Diversity and Inclusivity

Now in its third year, Barefoot Wine & Bubbly’s successful #BareYourSole campaign will be touring the UK during July. It will be encouraging people to be proud to be different and revel in their uniqueness, as research by the award-winning wine brand uncovered that 84 per cent of Brits believe that by being comfortable with […]

Coca-Cola Pushes Message of Inclusivity in Colourful Super Bowl Ad

Coca-Cola Pushes Message of Inclusivity in Colourful Super Bowl Ad

 Coca-Cola returns to America’s biggest advertising stage for the 12th consecutive year on Sunday, February 4, with the national broadcast debut of a new 60-second spot titled, ‘The Wonder of Us.’ The ad is the first in a series of national television spots that will air this year to bring to life the brand’s […]

72andSunny Amsterdam Profiles Nadia Tehran for Latest Smirnoff Campaign

72andSunny Amsterdam Profiles Nadia Tehran for Latest Smirnoff Campaign

Smirnoff continues to shine a light on those who are more inclusive than the world that surrounds them in their latest chapter of the ‘We’re Open’ campaign, featuring Swedish-Iranian, hip-hop artist Nadia Tehran, taking her stand for openness. In a stunning reminder to us all that staying open minded is key if we are to […]