Year after year, Creativeland kicks it up a notch with its campaigns for brand Frooti. It has been an exciting journey rolling giant mangoes down slopes, dropping mangoes on unsuspecting passers-by and making the first reality game-show TVC. So, for the 2013 campaign film, they had a tough act to follow. But Creativeland hope the new […]
Party hard, but party responsibly, is the latest message Bacardi are trying to spread across India. In partnership with Indian digital agency, Webchutney, the alcohol giants have come up with a digital sobriety test called ‘Walk the Line’. “The installation is placed at bars and clubs across the cities. After a night of partying the […]
The BarTrender Pro Hybrids Were Launched in Delhi and Mumbai by Benneta Group, Unfolding the First Ever High-end Entertainment Concept in Personal Bars in Association With it's International Partners
Benneta Group known for its foray in advanced bar concepts since 1998, having setup its bars for luxury chains as Park Hotels, ITC, The Taj, Lalit and Kempinski; launched the world’s first hybrid personal bar ‘BarTrender Pro’ through its showrooms in DLF Towers Jasola, and its franchise Jazbar Concepts in Mumbai. The BarTrender Pro is a fully-functional […]
Moksha Yug Access (MYA) announced the launch of its dairy brand, MILK ROUTE. The brand’s ideals stand for Consumer Wellness through milk based nutrient intake and Rural Transformation by improving the rural economy through responsible sourcing of milk from dairy farmers. The MILKROUTE brand will have a liquid milk product range that will include Pasteurized […]
Diageo will now launch a Mandatory Tender Offer to the public shareholders of USL Diageo plc, United Breweries (Holdings) Limited and United Spirits Limited have today announced agreements under which Diageo would acquire a 27.4% stake in USL, the leading spirits company in India. The consideration will be INR 1440 per share and the total […]
Nestlé Chief Executive Officer Paul Bulcke has highlighted how businesses can contribute to boosting sustainable economic growth in India during a discussion at the World Economic Forum (WEF) in New Delhi. Mr Bulcke, co-chair of the WEF in India, discussed what should be done to encourage policy reforms with leading industry experts from India. The […]
Tata Starbucks Limited, the 50/50 joint venture between Starbucks Coffee Company and Tata Global Beverages Limited, today confirmed that the first store in India will open in the Horniman Circle area of Mumbai by the end of October 2012. The store will also be the first Starbucks location to feature espresso sourced and roasted locally […]
Diageo plc and United Spirits Limited have issued the following joint statement: United Spirits Limited and Diageo plc confirm that Diageo plc is in discussion with United Spirits Limited and United Breweries (Holdings) Limited in respect of possible transactions for Diageo plc to acquire an interest in United Spirits Limited. However there is no certainty […]