Mondelēz International has introduced premium gifting range Cadbury Glow in India. It is intended as a year round gift and features brand strategy, brand architecture, brand identity and graphic packaging design from Pearlfisher. “Cadbury is an iconic brand full of generosity, playfulness, optimism and pioneering spirit. As a brand that shares so many attributes with […]
Dunkin’ Donuts, one of the world’s leading baked goods and coffee chains, is continuing its rapid development across India with its master franchisee, Jubilant FoodWorks, where it’s on track to meet its previously announced development target of 500 Dunkin’ Donuts restaurants over the long-term. Since signing its master franchise agreement with Jubilant FoodWorks in 2011, […]
Mondelez International announced plans to invest $190 million in the Indian state of Andhra Pradesh to establish the company’s largest manufacturing plant in Asia Pacific. The 134-acre multicategory food campus in Sri City will have annual capacity of 250,000 tons in the end state and will be the largest chocolate manufacturing plant in India. The […]
PepsiCo, one of the largest food and beverage businesses in India, announced plans for the company and its partners to invest ₹33,000 crores ($5.5 billion) in India by 2020. Making the announcement, PepsiCo Chairman and Chief Executive Officer Indra Nooyi said: “India is a country with huge potential and it remains an attractive, high-priority market […]
http://www.youtube.com/watch?v=n8g9xQh0Pck One of India’s leading Whiskey brands, McDowell’s owes its success to the efforts in reinventing and being relevant to consumers over the last 40 years. Over the last 4 years the brand has been addressing its young Indian target audience with its positioning as the “The No.1 spirit of friendship” with the intent to […]
Sbarro announced that it has expanded its partnership agreement with White Planet Restaurants (WPR), led by Sriram Rajagopal and Gopal Rajagopalan, to significantly deepen the company’s presence in South India. WPR, which currently operates five Sbarro eateries in India, was named the brand’s South Indian master franchisee with plans to open 35 new eateries throughout […]
The latest advertisement in Coca-Cola’s ‘Open Happiness’ campaign aims to help resolve the long-standing conflict between India and Pakistan. Directed by American advertising company Leo Burnett, the video features two vending machines, equipped with webcams and touchscreens, in India and Pakistan. In the heart-warming video, participants get a free can of soda if they engage in […]
India is the new hotspot for sourcing food ingredients and Fi India is creating the driving change in one of the world's most successful economies.
India is the 2nd largest population in the world, has the 3rd largest economy and ranks 2nd in the world in terms of agricultural production. It is no wonder that India is fast becoming an essential player in the global food ingredients market. AC Nielsen has named India as a hotspot for food manufacturers, food […]
From dark chocolate to milk chocolate, the affordable little luxury that is chocolate powers a seemingly recession-proof market, unhindered by recent economic downturns. As the ultimate indulgence, chocolate appeals to a wide range of consumers creating a thriving market, particularly among the urban populations in India. India is the world’s fastest growing market for chocolates. […]
Year after year, Creativeland kicks it up a notch with its campaigns for brand Frooti. It has been an exciting journey rolling giant mangoes down slopes, dropping mangoes on unsuspecting passers-by and making the first reality game-show TVC. So, for the 2013 campaign film, they had a tough act to follow. But Creativeland hope the new […]