Cadbury Dairy Milk Silk, India’s favourite premium chocolate brand, recently launched a new thematic TVC, encapsulating the brand’s signature romantic nostalgia – “Kiss me…close your eyes”. The film showcases two young puppeteers craving so much for Cadbury Dairy Milk Silk, that they indulge while in the midst of a performance, thus highlighting yet another unique […]
In the fast pace life of today, we see that most often people hurry through their lives and also through their meals, hardly finding time to communicate and share quality offline experiences. Using this simple insight, Leo Burnett has launched a new campaign for McDonald’s – #ThodaTimeAur to help the brand launch its new product […]
The world today is constantly connected and access to people, information and opportunities has never been easier. In these times with endless possibilities, people often miss out on connecting with themselves and hence the intrinsic desire and craving to slow down and savoring the moment takes a backstage. To remind a busy executive or a […]
Thums Up, India’s iconic soft drink brand owned by Coca-Cola, has unveiled a new campaign, ‘Main Hoon Toofani’ that builds on the power of ‘I’, an uncompromising attitude towards achieving individuals’ goals in life, and encourages its consumers to challenge themselves and unleash their true potential. The ‘Main Hoon Toofani’ campaign by Leo Burnett India […]
Beverage giants Coca-Cola is working on an ambitious plan for the Indian market — an entry into the pure dairy segment, which will pit it against Amul, Britannia and Nestle. The maker of Thums Up cola and Minute Maid juice plans to introduce its global milk-based beverage brand Vio in India — without any carbonation. […]
Wild Tiger Beverages is launching Wild Tiger Special Reserve Rum in the UK, a very unique offering which is a proud produce of India – The land of the Tiger. The brand had its trade launch in October at the UK Rum Experience week and has received recognition from rum aficionados and members of the […]
‘Beer is proof that God loves us and wants us to be happy’ and now Smaaash, the premier urban sports & entertainment centre gives a reason to all the beer lovers to be happy and indulge in some beer. Smaaash presents ‘Game of Beers’, the country’s biggest and the most entertaining Beer Gaming Festival that […]
As humans we all like to socialise and spend time with our friends and loved ones. One may, however, be reluctant to the idea of converting strangers into friends for the sake of creating new experiences. McDonald’s new campaign created by Leo Burnett establishes the goodness of “new friendship” in a unique way. The agency […]
A brand new food pop-up serving deliciously different Indian-British fusion street food plans to use its profits to build schools just for girls in rural India. The woman behind the project, Tanya Gohill came from a long line of strong Indian women that knew their way around a scrumptious South Asian dish. It wasn’t long […]
India-based designer Nadine Pereira has designed multi-purpose home delivery bags for McDonald’s, that turn into lovely tray mats. Her series, titled ‘The McDelivery Paper Bag’, features paper bags that open up into tray mats with intricate patterns. For instance, the Happy Meal bag transforms into a board game that kids can play with while they […]