Thums Up, India’s iconic soft drink brand owned by Coca-Cola, has unveiled a new campaign, ‘Main Hoon Toofani’ that builds on the power of ‘I’, an uncompromising attitude towards achieving individuals’ goals in life, and encourages its consumers to challenge themselves and unleash their true potential. The ‘Main Hoon Toofani’ campaign by Leo Burnett India […]
Beverage giants Coca-Cola is working on an ambitious plan for the Indian market — an entry into the pure dairy segment, which will pit it against Amul, Britannia and Nestle. The maker of Thums Up cola and Minute Maid juice plans to introduce its global milk-based beverage brand Vio in India — without any carbonation. […]
Wild Tiger Beverages is launching Wild Tiger Special Reserve Rum in the UK, a very unique offering which is a proud produce of India – The land of the Tiger. The brand had its trade launch in October at the UK Rum Experience week and has received recognition from rum aficionados and members of the […]
‘Beer is proof that God loves us and wants us to be happy’ and now Smaaash, the premier urban sports & entertainment centre gives a reason to all the beer lovers to be happy and indulge in some beer. Smaaash presents ‘Game of Beers’, the country’s biggest and the most entertaining Beer Gaming Festival that […]
As humans we all like to socialise and spend time with our friends and loved ones. One may, however, be reluctant to the idea of converting strangers into friends for the sake of creating new experiences. McDonald’s new campaign created by Leo Burnett establishes the goodness of “new friendship” in a unique way. The agency […]
A brand new food pop-up serving deliciously different Indian-British fusion street food plans to use its profits to build schools just for girls in rural India. The woman behind the project, Tanya Gohill came from a long line of strong Indian women that knew their way around a scrumptious South Asian dish. It wasn’t long […]
India-based designer Nadine Pereira has designed multi-purpose home delivery bags for McDonald’s, that turn into lovely tray mats. Her series, titled ‘The McDelivery Paper Bag’, features paper bags that open up into tray mats with intricate patterns. For instance, the Happy Meal bag transforms into a board game that kids can play with while they […]
Mars International India, a wholly owned subsidiary of Mars, Incorporated, has announced it is on track with plans for its first chocolate factory in India. Last week it signed a Memorandum of Understanding (MOU) with the Maharashtra Government at the Vidhan Sabha in Mumbai – a significant step in deepening Mars International India’s presence and […]
Leo Burnett India has launched a brand new campaign inviting people to come and relish McDonald’s Double Patty range of burgers under its limited edition – “Doubles Fest.” The campaign is based on the insight that it’s even better when you get double of something you love. The overall creative articulation for the campaign is […]
Blumberg Grain senior executives are arriving in India this week for meetings on food security needs in the public and private sectors. The company will also be participating in official business and industry events on January 26th held in honor of visiting U.S. President Barack Obama, and hosted by the U.S.-India Business Council, an arm of the US Chamber of […]