Following the success of the printed banana trophy created by Dentsu Y&R Tokyo for the 2014 Tokyo Marathon, the agency has created something to up the innovatation game in the 2015 marathon: the wearable banana. For their client, Dole, producer and marketer of fresh fruit and vegetables, Dentsu Y&R Tokyo have created something they term […]
MEDEA, the ultra-premium vodka with the world’s only customizable LED message band built onto the bottle, is pleased to announce the launch of its new Bluetooth technology on all MEDEA Vodka bottles beginning June 2015. This new technology will be showcased at the Nightclub & Bar Convention & Trade Show in Las Vegas on March 31 and […]
Alcohol giants Diageo and Thin Film Electronics ASA, a global leader in the development of printed electronics and smart systems, will look to completely change the role of a bottle in the consumer experience, with a prototype Johnnie Walker Blue Label “smart bottle” that will be unveiled at Mobile World Congress, taking place in Barcelona on […]
Domino’s Pizza, with the help of creative agency Iris, has created an app that can listen to belly rumbles and recommend a personalised pizza order to satisfy hunger. The app, which uses what Domino’s is calling ‘Gastro-Acoustic-Enterology’, has been launched help ultimately drive sales for the take away as well as showing how many options […]
Danish brewer Carlsberg may be switching its iconic glass bottles to the “world’s first fully biodegradable bottle” for its products. The company is currently working on the “Green Fibre Bottle,” a lighter packaging that is made from sustainably sourced wood-fiber. Unlike the previously featured ‘PaperBoy Wine’ bottles made from recycled cardboard packaging, Carlsberg’s bottles will […]
A couple of weeks after naming Rodanthi Senduka as the Packaging & Design Jury Chair for the 17th FAB Awards, the International Food and Beverage Creative Excellence Awards are pleased to announce that INGO Stockholm’s Björn Ståhl will be this year’s Advertising Jury Chair. “It is going to be great fun. I have entered work […]
If news from 2014 made the case for 3D printing as this decade’s game-changing technology, CES closed the sale. From dresses to drum kits, the show was full of printed, working devices we didn’t even see on the radar last January. For some, though, the CocoJet 3D printer took the cake…or the candy, rather. CocoJet […]
Newcastle Brown Ale tried but failed to sneak an ad into this year’s Super Bowl after entering a thinly disguised spot for its beer into Doritos’ Crash the Super Bowl user-generated ad competition. The irreverent beer brand has posted the deliberately clunky ad online after it failed to make the grade for Doritos’ Crash the […]
Men’s footwear and accessories brand Oliver Sweeney, has teamed up with Johnnie Walker to launch the Johnnie Tan Leather Brogue, which boasts space to slide a miniature bottle of whisky into its heel – a sneaky addition that James Bond would be proud of. The cobbler has adapted its classic Oxford Brogue to create the […]
McDonald’s is to offer more personalisation across its menu to stem sales decline and to better compete with restaurants that let consumers pick and choose their ingredients. The fast food giant will enable customers to build their own burgers from touch screens in selected restaurants across the US, where the service is being trialled. “Create […]