Domino’s is coming to the aid of US pizza-lovers reluctant to pick up the phone or fill in an online order form by introducing a service whereby consumers need only tweet a pizza slice emoji to the chain’s Twitter handle to make their order.
Regular Domino’s customers will not even have to type in their pizza choice once they have entered their ‘easy pizza’ preference on their Domino’s Pizza Profile, which is linked to their Twitter account.
For the emoji-averse, Domino’s is also allowing customers to tweet the hashtag #EasyOrder to @Dominos.
— Domino’s Pizza (@dominos) May 12, 2015
Patrick Doyle, Domino’s chief executive, told USA Today: “It’s the epitome of convenience. We’ve got this down to a five-second exchange.”
A Domino’s UK spokesperson hinted to The Telegraph that the service may become available in the UK, saying: “We’re really excited to see our Domino’s colleagues in the US take their ordering service to the next level. Here in the UK we pride ourselves on being at the cutting edge of digital innovations so watch this space.”