Domino’s Launches Rewards Points Mobile Game for Loyal Customers

Domino’s Launches Rewards Points Mobile Game for Loyal Customers

Domino’s has made both a live and virtual Rube Goldberg machine for a campaign to promote its Piece of the Pie Rewards program, including a mobile game that helps hungry players earn rewards. The ‘Beautifully Easy’ TV spot by Crispin Porter + Bogusky (CP+B) introduces the rewards program with a woman placing a pizza order on […]

Domino’s Pizza Droid Delivers the Goods in Holland and Germany

Domino’s Pizza Droid Delivers the Goods in Holland and Germany

Domino’s Pizza has taken delivery of its own fleet of six-wheeled self-driving robots in Holland and Germany in a bid to automate the transportation of pizza from oven to home. Devised by Starship Technologies, the grandiose sounding London-based start-up founded by Skype co-founders Anti Heinla and Janus Friis, the box on wheels will be capable […]

Domino’s Tracker is the Star in New Commercials in the US

Domino’s Tracker is the Star in New Commercials in the US

Domino’s Pizza, one of the recognized leaders in pizza delivery, is launching a new series of commercials by Crispin Porter + Bogusky, featuring one of its most beloved technologies – the Domino’s Tracker. Domino’s Tracker follows a customer’s pizza order as it makes its way through the store and out the door for delivery. Domino’s […]

Domino’s Pizza Unveils Wedding Registry in a Marriage Made in Oven

Domino’s Pizza Unveils Wedding Registry in a Marriage Made in Oven

Domino’s Pizza is looking to crash weddings with the roll out of a specialised registry that will ensure gifted pizzas are flowing on the big day. The company is barging its way into the wedding catering market with a digital register developed “for couples who prefer delicious melty cheese to crystal gravy boats.” Presumably after […]

Domino’s Trains Reindeer to Deliver Pizza for Christmas in Japan

Domino’s Trains Reindeer to Deliver Pizza for Christmas in Japan

Domino’s Pizza has garnered a reputation for its innovative approach to new delivery methods having tried everything from drones to autonomous bots and now the pizza giant is adding a festive spin to its marketing with the help of reindeer. In Japan’s northernmost island of Hokkaido, reindeer are being tasked with carrying out Domino’s deliveries […]

Domino’s Launches Messenger Ordering in the US

Domino’s Launches Messenger Ordering in the US

Domino’s Pizza is now giving customers yet another way to order: via Facebook Messenger, using bot technology. Beginning September 15, Domino’s customers across the nation who have a Pizza Profile can place their most recent order or Easy Order via Messenger. The same Domino’s in-house team that brought US customers zero-click ordering, as well as […]

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