In 2015 Dolmio, via agency Clemenger BBDO Sydney, captured the attention of frustrated parents worldwide with the unveiling of the ‘Pepper-Hacker’ – a pepper cracker that not only cracked pepper but also shut down TVs, wiped out WiFi and disabled mobile devices. With 100 million views across Facebook and YouTube, the film sparked worldwide conversation […]
The Brewers Association (BA), the not-for-profit trade association that represents the majority of U.S. breweries, were among the first to register .beer web addresses under the new Internet top-level domain .beer, when it became available to the general public on September 25, 2014. The launch of .beer by registry operator Minds + Machines is part […]
Inspired by Sir Isaac Newton, Redd’s Apple Ale’s advertising has demonstrated that some of humanity’s greatest breakthroughs come thanks to the impact of an apple. Now that proposition is coming to life in an extreme way. Redd’s Apple Ale announces the Redd’s Apple Launcher, a high-powered, robotic apple cannon that can be shot using the magic of […]
‘Ahh’—that is the word/theme centered around Coca-Cola’s new ad campaign called the ‘The Ahh Effect’. Created by ad agency Wieden + Kennedy Portland, Coke bought 61 URLs that are all variations of the word ‘ahh’—with each URL adding an additional ‘H’ at the end, meaning ahh.com, ahhh.com, ahhhh.com, and so on. 17 of these domains […]
Marston’s PLC, one of the UK’s leading brewers and pub operators, and the world’s largest brewer of cask ale, has selected Ruckus Wireless to supply its Smart Wi-Fi equipment for use within Marston’s pubs and restaurants nationwide. With over 2,000 locations across the UK, Marston’s wanted to better leverage Wi-Fi to improve the customer experience […]