Ziggurat Brands Redesign Greene King’s Flagship Beer

Ziggurat Brands Redesign Greene King’s Flagship Beer

Ziggurat, Greene King’s long-term strategic brand partner, has rebranded its flagship beer, Greene King IPA, the nation’s favourite IPA.  The new branding is a confident change, going back to the brands original roots.  First brewed in 1928, the new identity celebrates the partnership of the pioneering founders Benjamin Greene and Frederick King. Brett Goldhawk, Managing Partner at Ziggurat […]

BrewDog’s Million-Pint giveaway: Great Campaign, But Does It Go Deep Enough?

BrewDog’s Million-Pint giveaway: Great Campaign, But Does It Go Deep Enough?

“Today, we declare a new front in the battle for good beer. This is a new chapter in the craft beer revolution. This is all or nothing.” Few campaigns start with such emotive words, but this was how BrewDog co-founder James Watt described the launch of Punk IPA’s audacious push to increase its customers by […]

BrewDog Aims to Convert a Million IPA Fans Through ‘World’s Biggest’ Beer Tasting

BrewDog Aims to Convert a Million IPA Fans Through ‘World’s Biggest’ Beer Tasting

 Independent craft brewery, BrewDog, has just launched an audacious campaign to deliver a million pints of its flagship Punk IPA to convert new craft beer drinkers. Over the next four weeks, the Aberdeenshire brewery intends to give away 1 million beers- enough to fill over 7000 bathtubs – in the world’s biggest ever beer sampling […]

BrewDog Secures ‘Important Victory’ in Elvis Juice Trademark Dispute

BrewDog Secures ‘Important Victory’ in Elvis Juice Trademark Dispute

BrewDog has won what legal experts have described as an “important victory” in a battle against Elvis Presley’s estate to use the singer’s first name in a flagship beer product. The brand was successful in its appeal against a previous ruling which prevented it from registering the trademark Elvis Juice in reference to their grapefruit […]

CP+B Copenhagen Attempts to Reach ‘Creative Peak’ Alcohol Level With Handcrafted IPA

CP+B Copenhagen Attempts to Reach ‘Creative Peak’ Alcohol Level With Handcrafted IPA

It is no secret that many of the world’s most ingenious inventions have started their life as thoughts and ideas exchanged over beer. Recent scientific studies have substantiated what was by many, often discarded as a myth. Professor Jennifer Wiley and her team at the University of Illinois at Chicago have proven that when reaching […]