Parents of primary school aged children in the UK are calling for brands to include the colour coded nutritional information (known as the traffic light system) on the front of their packaging, to enable them to make a more informed choice when it comes to healthy food for their children’s lunchboxes. That is according to […]
The Flavor of Songs is the culmination of a six-month long study, where Tramontina – one of Brazil’s leading brands of cooking utensils—Spotify and J. Walter Thompson Brazil brought together neuroscientist Dr. Marcelo Costa, Head of the Neuroscience Department at the University of São Paulo, conductor João Rocha from the University of Kentucky, and Renato […]
Nespresso is inspiring coffee-lovers across the world to replicate the barista milk recipe experience in their own homes, with a global integrated campaign developed by J. Walter Thompson London (newly merged into Wunderman Thompson). The campaign supports the recently launched ‘Barista Creations’ range, which represents the first time that Nespresso has developed a permanent range of […]
A new £6.2M marketing campaign from Ribena will tap into the heritage of the brand and its credentials as the master crafter of blackcurrants in a modern and entertaining way. The launch of Ribena’s new brand platform – Blackcurrant Artistry since 1938 – will playfully tell the story of the true craft behind Ribena re-imagining […]
19 Crimes, the wine that bought you the first talking wine label via the AR Living Wine Labels app, has launched a unique campaign via J. Walter Thompson Melbourne, that brings to life the rich and authentic story of the convicts turned colonists who feature on the brand’s labels. In the 18th and 19th centuries, […]
Over the next few weeks, fried chicken fans across the country will get their first look at a new approach at Church’s Chicken – people coming together to simply enjoy good food prepared by people who care. It’s all part of a new integrated marketing and branding campaign developed by Church’s and its lead agency and strategic partner, J. Walter Thompson (JWT) Atlanta. Church’s […]
Dog food brand Güd, in partnership with the NGO ‘Clube dos Vira-Latas‘, have launched a new campaign titled ‘Rescue Dogz’. Created by J. Walter Thompson Brazil, the campaign takes advantage of the common misspelling of pure-breed dogs names while searching in Google. Every time someone searches on Google and misspells the name of the breed, […]
Mixing a little bit of love with humour, Subway is inviting its customers to fall in love with lunch again, via a new tongue-in-cheek campaign created by J. Walter Thompson Sydney. Believing its customers were becoming complacent about their lunch choices, Subway set out to showcase all its fresh new flavours, new sauces and seasonings, […]
The Macallan, the world’s most precious single malt, is launching its first ever global advertising campaign across television, cinema and digital channels. In the USA, the campaign rolls out nationally across digital and social. The focus of the campaign, a 90-second hero film titled “Make The Call”, launched on Monday November 19, 2018. Focusing […]
Australian Rosé label, Squealing Pig, has launched a new campaign under its ‘Curly Tales of Squealing Pig’ platform via Treasury Wine Estates‘ global creative agency J. Walter Thompson, Melbourne. Following on from the successful 2017 social campaign, 2018 sees a new chapter of Curly Tales arrive, with the creation of 5 little films for […]