Jim Beam Bourbon unveiled its global “Raised Right” marketing campaign, which shares what the brand has learned from seven generations of family— how to treat a person, and how to make a whiskey. The first TV advertisement under Jim Beam’s new campaign, titled “Celebration,” premiered in select U.S. markets—New York City, Los Angeles, Chicago, Lexington and […]
Budweiser and Jim Beam bourbon toasted to the future as they join their 365 collective years of stateside distilling and brewing history to kick off a new friendship and marketing collaboration. The all-American pair introduced a new taste of history to beer and bourbon fans alike through a cross-merchandising program starting in the spring and […]
Jim Beam announced the release of Jim Beam Double Oak, an exceptional and perfectly balanced Kentucky Straight Bourbon Whiskey finished in oak that is twice barrelled to create richer and woodier flavours than other whiskies. Aged four years while sitting in freshly charred, new American oak barrels, Jim Beam Double Oak is then transferred to […]
Bourbon brand Jim Beam announced an all-new global packaging redesign, marking the first time significant changes have been made to the Jim Beam Bourbon bottle in decades. Starting in mid-2016, the entire Jim Beam portfolio will have a new, premium look in the more than 100 markets around the world where the products are sold, […]
Bringing together its Futures, Strategy and Design Studios, Pearlfisher London has completed a two-year long project, encompassing the entire Jim Beam Bourbon portfolio, creating a new brand architecture and design for the world’s leading, iconic bourbon brand. Produced in Clermont, Kentucky, where the Beam family first started production in 1795, Jim Beam has seen dramatic […]
Jim Beam is aiming to give it’s portfolio of bourbon drinks a more premium feel and has undergone its first ever global packaging redesign. The Beam Suntory-owned brand said the updated bottle looks to better represent “the premium bourbon inside” and contemporise the Jim Beam brand to appeal to younger drinkers while celebrating its heritage. […]
Bourbon brand Jim Beam has turned a barrel rackhouse at its flagship distillery in Kentucky into a nine-story 3D screen for the holidays where it is airing a short film for visitors to enjoy. The ‘visual installation’ is part of Jim Beam’s ‘Light Up the Holidays’ campaign and marks the first time the brand is […]
Bacardi and Beam Suntory announce a new multi-year distribution agreement by which Bacardi will be responsible for the sales and distribution of select Beam Suntory products in Brazil. The distribution agreement includes the sales and distribution in Brazil for the three renowned brands: Teacher’s, the best-selling whisky in Brazil, and the bourbons Maker’s Mark and […]
Leading bourbon brand Jim Beam, announced the refresh of Jim Beam Rye – the classic Kentucky Straight Rye Whisky offering that’s been a staple on whisky bars globally for decades. It will have an updated bottle label design to reflect the premium quality of product. New Jim Beam Pre-Prohibition Style Rye, bottled at 90-proof, has […]
Jim Beam Bourbon is kicking things up a notch with its third flavoured whiskey offering. Jim Beam Kentucky Fire, the latest flavoured bourbon expression by the Beam Suntory brand, features the flavour of red hot cinnamon liqueur to deliver a fiery kick and a smooth finish that makes for a perfect shot. “We’ve led the […]