Leading bourbon brand Jim Beam, announced the refresh of Jim Beam Rye – the classic Kentucky Straight Rye Whisky offering that’s been a staple on whisky bars globally for decades. It will have an updated bottle label design to reflect the premium quality of product.
New Jim Beam Pre-Prohibition Style Rye, bottled at 90-proof, has a distinct spicy flavour and long, soft finish, and makes the product perfectly mixable for any classic or contemporary rye whisky cocktail.
Founded in 1795, Jim Beam Rye is a pre-prohibition style rye whisky made from one of the Beam family’s oldest recipes, and is distilled with the same exacting standards that have governed Jim Beam for more than 200 years.
“We’ve heard loud and clear from bartenders and whiskey fans that they are looking for a bolder Rye that stands up better in cocktails,” said Fred Noe, Jim Beam’s 7th Generation Master Distiller. “We listened to this feedback, and know that the time is right to Make History by taking a classic product that’s loved around the world and making it even better.”
New Jim Beam Pre-Prohibition Style Rye has a suggested retail price of $22.99 for 750mL, and will be available in select on-premise locations and retailers nationwide in the USA starting in January 2015.