Jim Beam Debuts Global Campaign that Celebrates Treating People Right and Making Great Whiskey

Jim Beam Debuts Global Campaign that Celebrates Treating People Right and Making Great Whiskey

Jim Beam Bourbon unveiled its global “Raised Right” marketing campaign, which shares what the brand has learned from seven generations of family— how to treat a person, and how to make a whiskey. The first TV advertisement under Jim Beam’s new campaign, titled “Celebration,” premiered in select U.S. markets—New York City, Los Angeles, Chicago, Lexington and […]

American Icons Budweiser and Jim Beam Come Together in First-of-its-Kind Collaboration

American Icons Budweiser and Jim Beam Come Together in First-of-its-Kind Collaboration

Budweiser and Jim Beam bourbon toasted to the future as they join their 365 collective years of stateside distilling and brewing history to kick off a new friendship and marketing collaboration. The all-American pair introduced a new taste of history to beer and bourbon fans alike through a cross-merchandising program starting in the spring and […]

Pearlfisher London Creates Brand Vision for Jim Beam

Pearlfisher London Creates Brand Vision for Jim Beam

Bringing together its Futures, Strategy and Design Studios, Pearlfisher London has completed a two-year long project, encompassing the entire Jim Beam Bourbon portfolio, creating a new brand architecture and design for the world’s leading, iconic bourbon brand. Produced in Clermont, Kentucky, where the Beam family first started production in 1795, Jim Beam has seen dramatic […]

Bacardi and Beam Suntory Form New Distribution Agreement for Brazil

Bacardi and Beam Suntory Form New Distribution Agreement for Brazil

Bacardi and Beam Suntory announce a new multi-year distribution agreement by which Bacardi will be responsible for the sales and distribution of select Beam Suntory products in Brazil. The distribution agreement includes the sales and distribution in Brazil for the three renowned brands: Teacher’s, the best-selling whisky in Brazil, and the bourbons Maker’s Mark and […]

Jim Beam Releases New Premium Take On Rye Whisky Staple

Jim Beam Releases New Premium Take On Rye Whisky Staple

Leading bourbon brand Jim Beam, announced the refresh of Jim Beam Rye – the classic Kentucky Straight Rye Whisky offering that’s been a staple on whisky bars globally for decades. It will have an updated bottle label design to reflect the premium quality of product. New Jim Beam Pre-Prohibition Style Rye, bottled at 90-proof, has […]