£2m+ omnichannel campaign will drive consumer awareness and highlight health benefits of category-leading innovation
JOHN WEST Launches 360° Marketing Campaign For Enriched Tuna Range
John West has unveiled a new campaign which takes the viewer right back to the source; out on the open sea to view which fish are accepted, and those that are rejected by the leading brand. Created by J. Walter Thompson Melbourne, the new, ‘It’s a No from John West’ campaign reinforces the brand’s […]
Cummins&Partners and John West have launched a campaign for the new Special Edition Fiery Range fronted by an unlikely celebrity chef – the brand’s much-loved mascot, Kodiak bear. The Lunchtime Social Feed sees ‘Chef Bear’ prepare four recipes, with the kitchen mayhem producing results that only a wild animal could achieve. Ryan Willett, brand manager, […]