The Lunchtime Social Feed sees ‘Chef Bear’ prepare four recipes, with the kitchen mayhem producing results that only a wild animal could achieve.
Ryan Willett, brand manager, Simplot Australia said: “This is a very competitive category and with social feeds dominated by cooking videos, using our biggest brand asset to create some cut through made a lot of sense.”
Ben Couzens, ECD, Cummins&Partners, Melbourne said: “The idea is very simple. People like watching cooking shows and people like wild animals. We combined the two with some pretty entertaining results. And with nearly 2 million eyeballs on these films in just one week, it has struck a chord. Oh and no animals were harmed when filming…. just a couple of avocados.”
The Lunchtime Social Feed continues across Facebook, YouTube, digital and johnwest.com.au